Comunicación organizacional como fundamento para la productividad en empresas competitivas

Pérez López, Yaneth | 2019

The research work presents a compilation of information regarding organizational communication, in order to establish a practical management guide based on the implementation of communicative bidirectional links in organizations, in order to determine their contribution to the increase of productivity, performance, optimizing the work environment and establishing the organizational culture giving way to continuous improvement. In the first place, documentary research is carried out related to the clarification of terms and concepts linked to the action of communicating, productivity and its practice within organizations. Secondly, two models of organizational communication are exposed, both equally functional as a guide to the effective and reliable practice of effective communication in business environments through a detailed case study.