@TECHREPORT{Tor_Res_2015,
author = "Torres Campos, Julieth Nathaly - Delgado Sánchez, Laura Jimena",
title = "Research report of the analysis on enterprises simulators MC Donalds and Ceme",
abstract = "This research report wants to analyze two different tycoons (Mc Donald’s and CEME),
trying to identify if they cover the 4 most important areas of the enterprise (management,
marketing, finances and human resources) also, look for the strengths and weaknesses they have
as business simulators. For testing them, a group of 4 graduated Colombian students of business
administration were chosen to play with both tycoons and then they help to solve a questionnaire
answering about different features of the tycoons. In order to analyze the games, a matrix was
created for a detailed analysis and to observe the specific characteristics of each one of the.",
year = 2015,
institution = "Universidad ECCI",
url = "https://repositorio.ecci.edu.co/handle/001/1401",
}