TY - THES 
TI - Research report of the analysis on enterprises simulators MC Donalds and Ceme
AU - Torres Campos, Julieth Nathaly
AU - Delgado Sánchez, Laura Jimena
AB - This research report wants to analyze two different tycoons (Mc Donald’s and CEME),
trying to identify if they cover the 4 most important areas of the enterprise (management,
marketing, finances and human resources) also, look for the strengths and weaknesses they have
as business simulators. For testing them, a group of 4 graduated Colombian students of business
administration were chosen to play with both tycoons and then they help to solve a questionnaire
answering about different features of the tycoons. In order to analyze the games, a matrix was
created for a detailed analysis and to observe the specific characteristics of each one of the.
DA - 2015
KW - Simuladores gerenciales
KW - Análisis
KW - Empresa
KW - Business simulators
KW - Analysis
KW - Company
PB - Universidad ECCI
UR - https://repositorio.ecci.edu.co/handle/001/1401
ER -