Barbosa Gómez, Olga LucíaCárdenas Casas, Angélica PaolaIbañez Ospina, ElizabethMartínez Castañeda, Luisa Fernanda2021-09-202021-09-202017https://repositorio.ecci.edu.co/handle/001/1562This business plan is made with the purpose of presenting it to potential investors in business rounds and/or venture capital funds proposed by the Government within its national development plan. A business oportunity regarding the creation of a theme bar in Bogota that encourages bilingualism is considered is this document. Said idea arises in the formation process of the Modern Languages major as ECCI University students. There is a law in Colombia, the 1014 2006, the Promotion of a Culture of Entrepreneurship ,that seeks to encourage the development of innovative business ideas that motivate the creation of companies to sustain the economy, from educational establishments. Entrepreneurship is a way of thinking, reasoning, and acting focused on opportunities, outlined with a global vision and carried out through a balanced leadership and the management of a calculated risk which result is the creation of value that benefits the company, the economy and society.Introduction Chapter 1: Precedents Chapter 2: The development of the bars in The US The implementation of Bars in Colombia The emergence of the Bars in Bogota Problem Statement Chapter 3: Business Idea Chapter 4: Economic object Location Organizational Structure Objectives Chapter 5: General objective Specific objectives Mission Vision Corporative Image The Brand Logo Slogan Technical Study Chapter 6: Facilities Administrative Installation Production Plant Legal Framework Chapter 7: Normativity for the implementation of bars in Bogota Rules of Functioning Rules of Local Functioning Sayco and Acinpro Local regulations of Chapinero Fiscal responsibility – Taxes Social Responsibility Marketing Study Chapter 8: Indirect competition Direct competition Variables Instrument of data collection Data Analysis Analysis Matrix SWOT Matrix SWOT Matrix of analysis Otton Bar SAS SWOT Matrix of analysis direct competition La Villa Marketing Strategy Market Segmentation Financial Analysis Chapter 9: Table of Assets Payroll Expenses Table General Expenses Chart Cost Table Investment Table Balance point81 p.application/pdfengDerechos Reservados - Universidad ECCI, 2017Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessNegociosBilingüismoIncentivarBusinessBilingualismEncouragehttp://purl.org/coar/access_right/c_abf2