Muñoz Rojas, María Virginia del ConsueloBaez Gómez, Sindy KatherinneSilva Daza, Luisa Fernanda2021-09-172021-09-172017https://repositorio.ecci.edu.co/handle/001/1536Tissage-pub not only offers a place, but also gives wonderful intercultural experiences combined with wide of plates, desserts and typical drinks of countries like Colombia, France, Germany, England and Italy; besides moments of interaction and recreation, having the opportunity to share and to experience the culture of the above mentioned countries means knowledge expressed through forums, activities and talking, etc. In such a way that each consumer comes to feel that is within each country, traveling, living or meeting. Likewise achieving students, teachers, citizens, and interested foreigners in interacting can communicate to practice and strengthen their language and cultural skills by the interaction of five different languages, (English, Spanish, German, Italian and French)Chapter 1: Introduction 1.1 Introduction to the study 1.2 Rationale of the study 1.2.1 Needs analysis and problem statement 1.2.2 Justification of problem’s significance 1.3 Research question(s) and objective(s) 1.4 Methodological framework 1.5 Conclusion Chapter 2: Business Plan 2.1 Business Summary 2.2 Objectives 2.3 Antecedents 2.4 Sector Analysis 2.4.1 External Environmental 2.4.1.1 2511 Environmental Fact 2.4.1.2 Economical Fact 2.4.1.3 Political Fact 2.4.1.4 Demographic Fact 2.4.1.5 Geographic Fact 2.4.1.6 Sociocultural Fact 2.5 Market Analysis 2.5.1 Final Consumer 2.5.1.1 Geographic 2.5.1.2 Demographic: 2.5.1.3 Psychographic 2.5.1.4 Behavioral: 2.6 Competition Analysis 2.6.1 Competition 2.7 Threat of substitute product: 2.8 Marketing Mix 2.8.1 Product and Service 2.8.1.1 The Brand 2.8.1.2 Description 2.8.2 Product 2.8.2.1.1 Food 2.8.2.1.2 Intercultural Activities 2.8.2.1.3 Decoration and room 2.8.2.1.4 Music 2.8.2.1.5 Literature 2.8.2.1.6 Special Product 2.8.2.2 Product’s life cycle 2.8.3 Place 2.8.3.1 Supplier- Dealer- Product 2.8.4 Price 2.8.4.1 Product cost 2.8.4.1.1 Payment forms 2.8.5 Publicity 2.8.6 People 2.9 Analysis and data collection 2.10 Surveys 2.10.1.1 Sampling Formula 2.10.2 First Survey 2.10.3 Second Survey 2.11 Focus Group Chapter 3: Organizational Study 3.1 Analysis 3.2 Vision 3.3 Mission 3.4 SWOT Matrix 3.4.1 SWOT Analysis 3.4.2 SWOT Strategies Chapter 4: Technical Study 4.1 Location 4.2 Macro location: 4.3 Micro location: 4.4 Project engineering Chapter 5: Financial Study 5.1 Table of Assets 5.2 Consolidated table of assets 5.3 Workforce 5.4 Administrative Expenses Table 5.5 Consolidated 5.6 Breakeven 5.7 Income Stetments 5.8 General Balance 5.9 Financial Leverage Chapter 6: Conclusions and Pedagogical Implications 6.1 Introduction 6.2 Conclusion99 p.application/pdfengDerechos Reservados - Universidad ECCI, 2017Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessPaísCulturaLenguajeCountryCultureLanguagehttp://purl.org/coar/access_right/c_abf2