Guzmán Arias, Ana MaríaParra Araque, Jeimmy AlexandraSerrano López, Laura Juliana2021-09-092021-09-092016https://repositorio.ecci.edu.co/handle/001/1459This thesis project expects to announce a business idea about a web page called GLOBAL INTERNATIONAL BUSINESS. In this document there will be demonstrated the viability that has the creation of a company focused in the technological services and learning of English, with an approach in the business and the business administration. There were approached the most important steps that must be take into account to create a company. Those are the most important: the summary of the business, the market study, the technical analysis, the investment study, and the financial study. In this document will be possible analyze how two students of Modern Languages of ECCI university could carry out a business plan based on the knowledge acquired during the career.Dedicatory Acknowledgements Abstract Resumen Introduction Rationale General Objective Specific Objectives Chapter I: Summary of the business 11 Main information of the business • Name • Location • Type of Company • Description • Justification • Innovative or distinctive characteristics • Competitive Analysis (SWOT • Business objectives • Strategies • Investment required • Environmental impact • Conclusions Chapter II: Market study 21 Definition of the market profile • Companies and businessmen with internationalization projects • Schools and/or institutes of education with some emphasis on business 22 Analysis and forecast of demand 23 Competence analysis • Name of the company • Location • Markets • Strategies • Prices • Characteristics • Capacity • Advertising Media • Points of sale • Strengths • Weakness 24 Marketing analysis 25 Why the best option ist Global International Business Chapter III: Technical analysis 31 Procedures in the company • Production • Advertising • Quality control • Sales 32 Functional areas • General management • Financial department • Human resources • Production department • Technical support and customer service department • Marketing/Sales department Chapter IV: Investment study Chapter V: Income and expense study Chapter VI: Financial study Conclusion of the project Conclusion of the thesis Further recommendations References62 p.application/pdfengDerechos Reservados - Universidad ECCI, 2016Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessConocimientoTecnologíaInglésKnowledgeTechnologyEnglishhttp://purl.org/coar/access_right/c_abf2