Chaparro Ladino, JoséLozano Tovar, Viviana2021-05-032021-05-032017https://repositorio.ecci.edu.co/handle/001/994For any company, it is critical to know how to communicate with its current and potential consumers. For any company that plans to expand its economic activity outside the borders of the country of origin, it is critical to have a team of people with foreign language skills. Languages on one hand bring cultural enrichment and on the other hand increase the development of communication skills. It is important to have a competent team of individuals, especially when the marketing strategy goes across many different countries. It requires different skills and strategies to sell a product or to offer a service in a national market versus international market. Creating a good marketing plan is critical to promoting the service of the Foundation and getting support from companies. It is important to constantly create new alliances with new companies for the continued economic support of any Foundation. Also, any Foundation needs skilled, competent, and suitable people that will uphold the values of the Foundation.Para cualquier empresa, es fundamental saber cómo comunicarse con sus consumidores actuales y potenciales. Para cualquier empresa que planee expandir su actividad económica fuera de las fronteras del país de origen, es fundamental contar con un equipo de personas con conocimientos de idiomas extranjeros. Los idiomas, por un lado, aportan un enriquecimiento cultural y, por otro, aumentan el desarrollo de las habilidades comunicativas. Es importante contar con un equipo de personas competente, especialmente cuando la estrategia de marketing pasa por muchos países diferentes. Requiere diferentes habilidades y estrategias para vender un producto u ofrecer un servicio en un mercado nacional versus mercado internacional. Crear un buen plan de marketing es fundamental para promover el servicio de la Fundación y obtener el apoyo de las empresas. Es importante crear constantemente nuevas alianzas con nuevas empresas para el continuo apoyo económico de cualquier Fundación. Además, cualquier Fundación necesita personas capacitadas, competentes y adecuadas que defiendan los valores de la Fundación.CONTENTS INTRODUCTION CHAPTER I 1.1 Problem Statement 1.1.1 Research Question 1.2 Justification 1.3 Background 1.3.1 National Level 1.3.2 International Level 1.4 Objectives 1.4.1 General Objectives 1.4.2 Specific Objectives 1.5 Theoretical Framework 1.5.1 What is Marketing? 1.5.2 Social Marketing 1.5.3 Social Marketing Plan 1.5.4 Components of the Marketing Plan 1.5.5 Elements of the Marketing strategic 1.6 Methodological Framework 1.6.1 Marketing Plan – Case “JUST BEE” FOUNDATION 1.6.2 “JUST BEE” – Intervention Area. 1.6.3 Target market 1.6.4 Strategic analysis of the product or service CHAPTER II 2.1 Analysis of the Market 2.1.1. Market study 2.1.2. Objectives of the market study 2.2. Market Definition 2.2.1. Market Types 2.2.2. Market Segmentation 2.2.3. Target Market: Macro and Micro Segmentation 2.3. Sample 2.3.1. Sample Calculation 2.4. Investigation Planning 2.4.1. Analysis of surveys 2.4.2. Business Surveys 2.4.3. Volunteers Surveys 2.4.4. Variables: CHAPTER III 3.1. Four strategies proposed to the Foundation 3.2. Action Plan 3.3. Proposed Marketing Mix 3.4. Marketing Plan 3.4.1. Proposal 3.4.2. Proposal Objectives 3.4.3. Current strategy of ¨Just Bee” Foundation 3.5. Marketing Strategies CAPITULO IV 4.1. Financial Analysis 4.1.1. Investment analysis of the event 4.1.2. Budget 4.1.3. Income 4.1.4. Expenses 4.2. Event Budget General Budget Budgets Income and Expenses Destination of Money CONCLUSION RECOMMENDATIONS BIBLIOGRAPHY APPENDIX55 p.application/pdfengDerechos Reservados - Universidad ECCI, 2017Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessLengua modernaModern languagesLengua extranjeraForeign languagesComunicación interculturalIntercultural communicationhttp://purl.org/coar/access_right/c_abf2