Pérez López, Yaneth RocíoPatiño Bello, Ángela MarcelaCastañeda Molina, Sandra Milena2021-09-212021-09-212017https://repositorio.ecci.edu.co/handle/001/1567This business plan wherein proposes the implementation of a Language Resource Center (LRC) for the ECCI University. Through this language resource center, students’ continuing need of language resources and technology to back those needs will be developed and contribute to not only the Modern Language department, but also the school in its entirety. This paper explains the design of the LRC and looks at data that was collected to improve the learning at the center. By not only looking at the needs of the school, but also the needs of the students, this proposal gives a detailed overview of how this kind of language resource could be implemented effectively to better language instruction at the ECCI University.Abstract Introduction 1. Methodology 1.1 Problem Statement 1.2 Objectives 1.2.1 General Objective 1.2.2 Specific Objectives 1.3 Methodological Framework 1.3.1 Type of Investigation - Market Research 1.3.2 Techniques for data collection 1.3.2.1 Questionnaire 1.3.2.2 In-Depth Interview 1.3.2.3 Survey 1.3.3 Population and sampling 1.3.3.1 Population 1.3.3.2 Sampling 1.3.4 Collection, classification, analysis and, interpretation of the data 1.3.4.1 Collection 1.3.4.1.1 Questionnaire 1.3.4.1.2 Survey 1.3.4.1.3 In-depth interview 1.3.4.2 Classification, analysis and, interpretation 1.3.4.2.1 Need 1.3.4.2.2 Characteristics of the service 1.3.4.2.3 Physical plant 1.3.4.2.4 Bibliographic and technological resources 1.3.4.2.4 Financing 1.3.5 Conclusion 1.4 State of Art 1.4.1 Foreign language learning 1.4.2 Autonomy in language learning 1.4.2.1 Interaction between learner and self-access environment 1.4.3 ICTs in the foreign language learning 2. Market Research Business Plan 2.1 Executive Summary 2.2 Market Research 2.2.1 Objectives 2.2.1.1 General objective 2.2.1.2 Specific objectives 2.2.2 Introduction and precedents 2.2.3 Sector analysis 2.2.4 Market analysis 2.2.4.1. Target market 2.2.4.2 Potential Market 2.2.4.3 Apparent Consumption 2.2.4.4 Customer Profile 2.2.4.4.1 Demographic profile 2.2.4.4.2 Psychographic profile 2.2.4.4.3 Conduct Profile 2.2.4.5 Substitute service 2.2.4.6 Supplementary service 2.2.5 Competence analysis 2.2.6 Market strategies 2.2.7 Sales projection 3. Operation 3.1 Data Sheet 3.2 State of Development 3.2.1 Increase of the initial investment 3.3 Process Description 3.3.1 Library 3.3.2 Computer Lab 3.3.3 Social Room 3.3.3.1 Characteristics of the LRC 3.4 Needs and Requirements 3.5 Production Plan 3.6 Purchase Plan 3.7 Costs of Production 3.8 Infrastructure 3.9 Special Parameters & Techniques 4. Organization 4.1 SWOT Analysis 4.2 Support Agencies 4.3 Organizational Structure 4.3.1 Administrator 4.3.2 Administrative assistant 4.3.3 Librarian 4.3.4 Library assistant 4.3.5 The computer lab director 4.3.6 Computer lab assistant 4.3.7 Social director 4.4 Legal Aspects 4.5 Management Cost 5. Financial Analysis 5.1 Income 5.2 Expense 5.3 Labor Capital 5.4 Operational Plan 5.5 Environmental, Economic, Social and, Regional Impact 5.5.1 Environmental impact 5.5.2 Economic impact 5.5.3 Social impact 6. Conclusion References85 p.application/pdfengDerechos Reservados - Universidad ECCI, 2017Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessLenguajeIdiomasNegociosLanguageLanguagesEconomyhttp://purl.org/coar/access_right/c_abf2