Vargas Gonzáles, Jorge YezidMendez León, Ana Milena2021-09-092021-09-092016https://repositorio.ecci.edu.co/handle/001/1457This research describes the disadvantages that represent not having a good command and the advantages of having a good command of English language in a graphic design company. We could identify language skills, communication tools and the most relevant cultural aspects necessary while doing business abroad; such as understanding changes of rules and standards use in other countries, the negotiation barriers using a second language and the best ways of communication worldwide as Email or video conferencing.Chapter 1 Introduction Statement of the problem Research Questions and Objectives Rationale Chapter 2 Literature review Theoretical framework Communication and the modern languages professional in Colombian enterprises Background frame Cultural influence for international business Multilingual companies have a better performance English in business world Importance of learning a second language Conceptual frame Chapter 3 Research design Type of study Study field Data collection instruments and procedures SWOT Analysis Data analysis method Chapter 4 Data analysis Advantages Disadvantages Communication tools Chapter 5 Disadvantages of not mastering and advantages of mastering the English language as its culture in business Conclusions Limitations and contributions for further research References Appendix Append 1 Common European Framework of Reference for Languages Append 2 Company SWOT Append 3 Survey form Append 4 Interview form Append 5: Business in Japan and China Append 6: Surveys61 p.application/pdfengDerechos Reservados - Universidad ECCI, 2016Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessCulturaInglésNegociosCultureEnglishBusinesshttp://purl.org/coar/access_right/c_abf2