Vargas Gonzáles, Jorge YezidMacías Díaz, Brigitte MarcelaAvilés Piza, Mónica JohannaCárdenas López, Vivian Julieth2021-11-222021-11-222015https://repositorio.ecci.edu.co/handle/001/2127This market research investigated the viability to create an online Christian bookstore with English contents for the Christian community in Colombia. Our main purposes were to determine the feasibility of creating this bookshop that we called The Wisdom Door and to identify the possible contents that the Christian believers would like to find in English. Based on a qualitative-exploratory research, we applied as instruments for the data collection, 100 surveys and two focus group with 36 people of the Christian community at the church Manantial de Vida in Bogota to response the research questions. Through the data analysis were established four categories with some subdivisions with the participants’ opinions that revealed that there is a high interest in the Christian believers for the bookstore proposed and we found that The Wisdom Door must to take into account a variety of contents divided in sections, material and topics, to satisfy all the desires and expectations that the potential customers have with the online Christian bookshop in English.Chapter 1 Introduction 1.1 Statement of the problem 1.2 Research Questions 1.3 Justification 1.4 Research Objective 1.4.1 Overall objectives 1.4.2 Specific objectives Chapter 2 Theoretical Framework 2.1 Viability of an enterprise7 2.2 Online Christian Bookstore 2.3 Information and Communications Technology (ICT) 2.4 State Of Art 2.4.1 Foreign Christian bookstores 2.4.2 National Bookshops 2.4.3 General Bookstores Analysis Chapter 3 Legal Framework 3.1 Import Guide (Process) 3.2 Steps to Import Goods to Colombia 3.3 INCOTERMS (International Commerce Terms) 3.3.1 Main obligations for the exporter 3.3.2 Main obligations for the importer Chapter 4 Research Design 4.1 Type of Study 4.2 Data collection instruments and procedures 4.3 Research Context and Participants Chapter 5 Data Analysis 5.1 Surveys and Focus Groups procedures 5.1.1 Interest in reading Christian contents in English 5.1.2 The importance of English Christian contents 5.1.3 English contents desired by the Christian community 5.1.4 Significant Findings through the Research Chapter 6 Conclusions Chapter 7 Recommendations for Further Research List of References85 p.application/pdfengDerechos Reservados - Universidad ECCI, 2015Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessViabilidadLibreríaContenidosViabilityBookstoreContentshttp://purl.org/coar/access_right/c_abf2