Gutiérrez Sosa, Luis OrlandoBurgos Sarmiento, Faber DavidPedraza Quiñones, Viviana Alexandra2021-04-302021-04-302018https://repositorio.ecci.edu.co/handle/001/990The current final project of career consists on the elaboration for the creation and starting up of an academy of languages in Bogota’s city focused in hospitality and tourism. Since it is about a private academy of languages, we will begin placing it inside the sector of the educational services, and for it, we are going to differ between the legal and not legal formation, being the last the one that belongs to our company. Also we will elaborate a DOFA to synthesize the strong and weak points we’ve detected our academy has. Regarding to the operations’ plan, first the suitable place will be decided to establish the physical center where the activity is going to carried out, for which, we have to have in mind aspects like: the best zone to locate it and if there is availability for businesses which collect enough characteristics that fulfill what we are looking in a near future.1. Introduction 8 2. Problem statement 9 3. Mission 10 4. Vision 10 5. Objetives 11 5.1 Main goal 11 5.2 Specific goals 11 6. Methodology 12 7. Theorical framework 13 7.1 General framework 13 7.1.1 National backgrounds 13 7.1.2 International backgrounds 18 8. Definition of the geographical area 20 9. Delimitation of the project for product 20 10. Frame of reference 20 10.1 Name of the project 20 10.2 Capital 20 10.4 Slogan 21 10.5 Economic activity 21 11. Legal framework 21 11.1 Procedures in the chamber of trade 21 11.2 Documents in the chamber of trade 22 12. Market Analysis 37 12.2 Segmentation for individuals 37 12.3 Segmentation for Legal people 37 13. Analysis of the demand 38 13.1 Projection of the Demand in least squares 38 13.2 Determination of the Elasticity Price of the Demand 38 13.3 Determination of the Elasticity Income of the Demand 38 14. Analysis of the product 38 14.1 Physical element of the Product 38 15. Package of the Product 39 18. Distribution and Coverage of the Product 40 19. Competition’s analysis in base of the life cycle of the products 41 20. Fieldwork 42 20.1 General goal from the fieldwork 42 20.2 Specific goals of the fieldwork 43 20.3 Franchaise details of the fieldwork 43 21. Determination of the Size of the Sample 43 21.1 Determination of the Type of Sampling 43 21.2 Definition and construction of the form 44 21.3 Tabulation and analysis of the result 44 22. Survey analysis 51 P a g e 5 | 83 23. Strategic formulation of the Project 51 23.1 Guide of questions for formulation of the Mission 51 23.2 Guide of questions for formulation of the Vision 51 24. Determination of the Corporate Targets 52 24.1 Determination of the corporate values 53 25.1 Construction of the Profile of Internal (CPI) 54 25.2 External Competitiveness Profile (ECP) 55 25.3 Strategic Crossing of the Project 57 25.4 Formulation Introduction to the market 57 26. Determination of the Functional Areas of the Project 59 26.2 Manuals to follow 60 27. Determination of Project Location 68 27.2 Analysis and Justification of Location 70 28. Size of the project 70 28.1 Determination of Each Functional 70 28.3 Determination of the Construction 71 29 Technical Evaluation of Raw Materials 72 29.1 Obtaining Technical Information about Products 72 29.2 Selection of the Process or Production System 72 29.3 Selection of Machinery and Equipment 73 30.1 Budget of Direct Production Costs 74 30.1.1 Cost for Raw Material 74 30.1.2 Cost for Other supplies 74 30.1.3 Cost per Production Workforce 74 32. Budget of Indirect Production Costs 75 33 Classification of Total Costs 78 34 Project Financing 78 34.1 Quantification of Resources in the Project 78 34.2 Credit Amortization Plan 79 35 Economic Analysis of the Project 80 35.3 Internal rate of return 80 36. Conclusions 81 37. Bibliography83 p.application/pdfengDerechos Reservados - Universidad ECCI, 2018Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessModern languagesLengua modernaLengua extranjeraForeign languagesLanguage instructionEnseñanza de idiomashttp://purl.org/coar/access_right/c_abf2