Velandia Álvarez, Lesly TatianaGonzáles Cuellar, María BrendaMartínez, Guisel Marcela2021-11-232021-11-232014https://repositorio.ecci.edu.co/handle/001/2175This research project establishes a complete proposal of a strategic plan which pretends to be a tool for learning English in autonomous ways, specifically applied in commercial areas from Colombian companies, using as diagnosis structure a SWOT analysis (Strengths, Weaknesses, Opportunities and Threats), used in lots of companies because of its high effectiveness level related to strategic results; in fact this method accurately allows to identify which factors permit and which other affect an English learning process, especially when are involved self-directed and autonomous methodologies, those have bigger risks of dropping out the English courses than traditional studying methods. This research as well pretends to improve the commercial procedures highlighting the importance of English and intercultural communication during international trade agreements. In addition; this project uses as basis some of the internationalization proposals established by government, some governmental organizations and the company used for finding out the need of interpreting English inside the commercial area.Abstract Acknowledgements Table of Contents List of Tables List of Figures Introduction CHAPTER I RESEARCH PROBLEM STATEMENT 1 A Description of the Research Problem: Problem’s definition B Research Questions C Rationale D General and Specific Objectives CHAPTER II THEORETICAL FRAMEWORK A Dynamics for Business Intercultural Communication, International Relations and Issues 1 Description of the current need of business English in commercial areas 2 Definition of the Colombian business culture 3 Examination of the corporate second language importance for an enterprise based on the theory of second language acquisition by Krashen 4 Colombian linguistics policies from El Ministerio de Educación Nacional: Plan Nacional de Bilingüismo B Statement of Theoretical Assumptions 1 Background of autonomous learning concept: model, characteristics and theory 2 The role of e-learning and ICTs nowadays 3 Common European framework of reference for language learning, teaching and assessment (CEFR) 4 Theoretical Analysis of Pedagogical Basis, Model for autonomously teaching and learning 5 Cognitive agent, continuous models and inductive logic programming from audio-visual input C Establishment of Strategic Planning on Labor Context 1 Description of the ranges and effects of this type of planning 2 Strategic plan influences within a company 3 Usefulness, relevance and relation of strategic plans within the commercial corporative structure and the intercultural businesses CHAPTER III METHODOLOGY A Type of Research 1 Research Methodology: Research Exchange - Explanatory B Population and Sample selection criteria C Collecting Data Instrument 1 Methodological structure D Research Results CHAPTER IV STRATEGIC PLAN PRESENTATION A Statement of the Strategic Plan Phases 1 Situation analysis 2 Situation diagnosis 3 General and specific objectives 4 Strategies for autonomous English learning – SWOT analysis 5 Action plan, Plan tracing and assessment CHAPTER V GENERAL CONCLUSIONS AND RECOMMENDATIONS References and Bibliography113 p.application/pdfengDerechos Reservados - Universidad ECCI, 2014Trabajo de grado - Pregradoinfo:eu-repo/semantics/openAccessPlan estratégicoÁreas comercialesComunicación interculturalStrategic planCommercial areasIntercultural communicationhttp://purl.org/coar/access_right/c_abf2