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    • Proposal of marketing strategies for the airline Easyfly 

      Silvara Zapata, Andrea Paola; Quiñones Guerrero, Jennifer Andrea (Universidad ECCIColombiaFacultad de Ciencias Jurídicas, Sociales y Humanas, 2016)
      The Colombian society doesn’t understand the meaning of low-cost airlines nor in front of the commercial and large airlines that have the domestic market. Those ones that do offer moderate services, it is evident in their ...