Examinando por Autor "Cely Rojas, Carolina"

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Acceso abierto
Applicability of non-structural English instruction in foreigners and taxi drivers’ interaction
(Universidad ECCI, 2016) Cely Rojas, Carolina; Gonzáles Ortiz, Yaneth; Plazas Bernal, Julieth Andrea; Vargas Gonzáles, Jorge Yezid
This research is framed within the qualitative paradigm with a descriptive and explanatory perspective. Its main focus was on analyzing the applicability of using non-structural English to a group of taxi drivers who frequently transported foreigners in Bogota city. Two major instruments of collecting data were designed and used: an interview for foreigners who live in Bogota and a survey for taxi drivers to elicit their opinions. The collected data were analyzed and allowed to create an analysis matrix that triangulated the information, taking into account the relevance of the results obtained it was suggested the use of an non-structural English as a communication tool between taxi drivers and foreigners and economic development. Furthermore this research yielded information about taxi driver's job, since often they are the first contact for foreigners who visit the city, besides it was evident the necessity to speak English to increase their income and provide better service that allows easy and assertive communication, qualifying the profession of taxi drivers in Bogota.
Acceso abierto
Plan de marketing digital empresa mundial de cobranzas SAS
(Universidad ECCI, 2014) Cely Rojas, Carolina; Gordillo García, Karen Viviana; Arciniegas Ovalle, Franklin Segundo
Mundial de Cobranzas SAS, está ubicada en la ciudad de Bogotá en la localidad de Chapinero dirección calle 67 No. 7 - 35 Torre C-Piso 5°. Es una empresa especialista en compra, administración, gestión y recaudo de cartera con cobertura a nivel nacional. Ofrece servicios como, cobranza de cartera con mora de menos de 90 días, cobranza pre-jurídica, jurídica y asesorías para clientes y empresas, es líder en el mercado por su buena gestión y agilidad en la recuperación de cartera a nivel nacional. La idea del plan de negocios planteada y desarrollada por las estudiantes Karen Viviana Gordillo y Carolina Cely Rojas, para la empresa Mundial de Cobranzas SAS, está orientada a incursionar en el mercado de Marketing Digital, por medio del cual se busca incrementar el portafolio de clientes de la empresa, y se optimizaran los diferentes recursos tecnológicos.