Examinando por Autor "Delgado Sánchez, Laura Jimena"

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Research report of the analysis on enterprises simulators MC Donalds and Ceme
(Universidad ECCI, 2015) Torres Campos, Julieth Nathaly; Delgado Sánchez, Laura Jimena; Hernández Morales, Olga Camila
This research report wants to analyze two different tycoons (Mc Donald’s and CEME), trying to identify if they cover the 4 most important areas of the enterprise (management, marketing, finances and human resources) also, look for the strengths and weaknesses they have as business simulators. For testing them, a group of 4 graduated Colombian students of business administration were chosen to play with both tycoons and then they help to solve a questionnaire answering about different features of the tycoons. In order to analyze the games, a matrix was created for a detailed analysis and to observe the specific characteristics of each one of the.