Examinando por Autor "Guzmán Arias, Ana María"

Mostrando 1 - 10 de 10

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The Arab/Muslim culture victim of western world; internal perceptions vs. external perceptions and the intercultural consequences of stereotyping.
(Universidad ECCI, 2016) Gamba Monguí, Diana Marcela; Moreno Santana, Lorena Alejandra; Gonzáles Chaparro, Katherin Lisseth; Guzmán Arias, Ana María
The text provides a comprehensive literature review regarding the main cultural stereotypes related to the Arab/ Muslim culture, and how these stereotypes affect the intercultural relations. Bearing in mind that these stereotypes appear in the text across aspects like: the role and life of the Muslim woman, the Yihad as a concept involves in terms of religion and terrorism, the attacks of 9/11, the representation of Hollywood of Arab/Muslims and the terrorist group ISIS. Once mentioned the stereotypes that affect the Arab/Muslim culture, the text tries to defend and debate the negative arguments around Arab world, taking into account the external perception (point of view of Occident) and the perception internal (interview realized to a practicing person of the Islam); showing that the lack of information and the exaggeration from the mass media, make that others believe in Arab/Muslim culture as an example of fanaticism and terrorism.
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Business plan - global international business
(Universidad ECCI, 2016) Parra Araque, Jeimmy Alexandra; Serrano López, Laura Juliana; Guzmán Arias, Ana María
This thesis project expects to announce a business idea about a web page called GLOBAL INTERNATIONAL BUSINESS. In this document there will be demonstrated the viability that has the creation of a company focused in the technological services and learning of English, with an approach in the business and the business administration. There were approached the most important steps that must be take into account to create a company. Those are the most important: the summary of the business, the market study, the technical analysis, the investment study, and the financial study. In this document will be possible analyze how two students of Modern Languages of ECCI university could carry out a business plan based on the knowledge acquired during the career.
Acceso abierto
Children’s health under five years age inside the Wayuu community according to their culture
(Universidad ECCI, 2016) Bahamón Molina, Ingrid Viviana; Betancourt Jiménez, Mónica Andrea; Cárdenas Granados, Elkin Steven; Guzmán Arias, Ana María
The current paper addresses the issue of child malnutrition that affects de Wayuu community located in the north part of Colombia. The analysis here exposed, is focused on a specific population group: the early childhood, it means newborns to 5 years old children. This research starts with a light review of some cultural aspects from the Wayuu community that will help the person who analyzes this issue to understand from the indigenous vision that is the one that has fought this situation from the beginning. Then, this paper continues with a deep look into the actions that are being taken to face and resolve this national concern situation and the development and consequences of these ideas. The studies done reflected a high rate of malnourishment in the children. These range from, diarrhea, parasitic, severe infections of the digestive and respiratory system, among some other diseases. On the other hand, some research articles show how corruption has slowed down some efforts to help the Wayuu community. The Wayuu children’s malnutrition issue is a topic that reflects some of the darkest spots in Colombian society.
Acceso abierto
Colombian indigenous culture affected by the government inclusion policies
(Universidad ECCI, 2016) Borrero Ortiz, Andrés Mauricio; Mateus Calvo, Julieth Angélica; Guzmán Arias, Ana María
The present literature review has as a main object to identify and analyze the alteration caused by the Colombian government inclusion policies over the indigenous culture of the country, based on historical events concerning about the American discovery and conquest, as well as the colonization of the Colombian indigenous population. The purpose of this research is to expose the different losses or changes that these communities have suffered, creating a social inquiry regarding the treatment that our indigenous cultures are receiving, and how this is degrading the autochthonous Colombian culture.
Acceso abierto
The curse of being a woman in India
(Universidad ECCI, 2016) García Heredia, Diana Marcela; Ramírez Bermeo, Santiago; Reyes Ruíz, Gloria Tatiana; Guzmán Arias, Ana María
This Literature review states the reality of women from India in the different social aspects such as, education, family, politics, religion, and work. This document will also provide relevant references from articles, books, magazines and web pages. This research expect to understand Indian culture concerning women, referencing some authors, in order to avoid stereotypes, having a general idea about how Indian society treats women in the overall contexts. At the end of the literature review, the reader will be able to analyze conclusions and settle its own judgments.
Acceso abierto
Dropping out aspects of indigenous university students in Colombia
(Universidad ECCI, 2016) Peña Hernández, María Fernanda; Valbuena Mesa, Angela Patricia; Guzmán Arias, Ana María
Despite Colombian law and human rights state basic rights must be guaranteed to all citizens (no matter their racial condition is), it is shown that population like indigenous minorities still have difficulties to access higher education and in the same way, the ones that reach university, also face circumstances which force them to drop out. On the other hand, it is important not to ignore the fact that Colombian government’s institutions in charge of watch over citizens’ education and guarantee indigenous populations’ rights are partially involved in this process. Real testimonies of these people reveal that even when university quotas are recently given to these communities, students’ guidance is missing so they can achieve not only get to university but, finish studies successfully. This paper intends to analyze the current situation of indigenous people accessing higher education and at the same time, to evaluate the Colombian government’s role when the must offer education guarantees and development to indigenous minorities without affect their culture identity.
Acceso abierto
The influence of stereotypes when another country intends to do business with Colombia
(Universidad ECCI, 2016) Bautista Santamaría, Jhon Anderson; Solano Peraza, Michael Alejandro; Guzmán Arias, Ana María
Colombia is one of the most important countries in South America, according to the location, history, agreements with different countries, and the most relevant reason: overcoming the stereotypes which have affected its image along the history. Besides, this negative image of the country has been promoted, because since many years, Colombia has faced inner conflicts, which became into the main focus of the national and international media. Also, this document describes how the media could impact the world displaying soap operas, series, TV shows related to drug traffic, violence and guerillas in Colombian culture, as a resource to promote a negative image of the country. Finally, this research identifies which stereotypes are cultural barriers in negotiations, but the world allows to Colombia shows the potential of its market with the aim of share its culture with the world.
Acceso abierto
Interculturality at some Colombian universities
(Universidad ECCI, 2016) Muñoz Maldonado, Aida; Parra Romero, Cristian Camilo; Acevedo Pinto, Sarid Lizeth; Guzmán Arias, Ana María
This is a research about Colombian cultural diversity of ethnic groups and Afro-descendants in some universities, through research to virtual documents, magazines and newspapers issued by government agencies and some of the public and private university in the country. The result of the data found reflect the different activities in the university student community in which multiculturalism is experienced, in addition to the benefits granted by the government and few universities for educational development and growth of these ethnic communities especially African descent, indigenous or foreign. Described what would be called some of the activities undertaken within the educational institutions to experience the culture, projects implemented by the Ministry Education and the importance that has come to generate the theme of multiculturalism and cultural experience, not only in the universities but also in society in general, everything beginning with education.
Acceso abierto
Proposal of marketing strategies for the airline Easyfly
(Universidad ECCI, 2016) Silvara Zapata, Andrea Paola; Quiñones Guerrero, Jennifer Andrea; Guzmán Arias, Ana María
The Colombian society doesn’t understand the meaning of low-cost airlines nor in front of the commercial and large airlines that have the domestic market. Those ones that do offer moderate services, it is evident in their tickets sell. In Colombia, it is possible to find different airlines that offer their services to travel anywhere. That’s the reason why travelers choose to travel by plane for reasons such as: business, leisure, and holiday’s seasons, among others. Indeed, people usually hesitate when they are about to travel with an airline. However, alliances and the presence of new airlines that offer flights abroad have directly affected the market by decreasing the use of the service. This is the main reason behind the making of this project. My proposal of marketing strategies to the low cost airline Easyfly will hopefully help them to join the domestic market and become recognized by the Colombian population to be used for travel. Also, this project proposes strategies to improve the airline’s image and to be highly recognized so it will be chosen as the first and preferred option by customers. Finally, get increase revenue for the airline.
Acceso abierto
The role of the media in the creation of gender stereotypes in America
(Universidad ECCI, 2016) Perdomo Gómez, Lynette Elvira; Pérez Machuca, Juan Carlos; Torres Rojas, Jercksy Alejandra; Guzmán Arias, Ana María
This document is a critical -descriptive literature review, whereby try to encompass the beginning and importance of gender stereotypes inside the mass media, besides to identify the role and the use in America. Likewise the ideas are supported with sources and researches with evident and considerable results. Afterwards, the purpose of this document is to create in the readers a clear and concise idea, the reason why the stereotypes are common in the people thoughts and how this have an influence in their preferences, and beliefs to obtain opinions about a specific subject. This paper makes a contrast among gender stereotypes since these are the most remarkable and influential stereotypes in the human beings‟ beliefs and behaviors.