Examinando por Autor "Mendez León, Ana Milena"
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Publicación Acceso abierto Advantages and disadvantages of (not) mastering the English language culture in iconshock business(Universidad ECCI, 2016) Mendez León, Ana Milena; Vargas Gonzáles, Jorge YezidThis research describes the disadvantages that represent not having a good command and the advantages of having a good command of English language in a graphic design company. We could identify language skills, communication tools and the most relevant cultural aspects necessary while doing business abroad; such as understanding changes of rules and standards use in other countries, the negotiation barriers using a second language and the best ways of communication worldwide as Email or video conferencing.
