La percepción de los usuarios sobre la interacción con Chatbots y su impacto en la satisfacción

Basallo Peña, Brayan Nicolás

Publication:
La percepción de los usuarios sobre la interacción con Chatbots y su impacto en la satisfacción

dc.contributor.advisor	Cancino Gómez, Yezid Alfonso
dc.contributor.author	Basallo Peña, Brayan Nicolás
dc.date.accessioned	2023-11-29T21:10:05Z
dc.date.available	2023-11-29T21:10:05Z
dc.date.issued	2023
dc.description.abstract	Este estudio se centra en la percepción y experiencia de los usuarios con los chatbots en el servicio al cliente en Colombia, los objetivos específicos incluyen identificar las creencias de los usuarios sobre la interacción con los chatbots, establecer una relación entre la experiencia del usuario y la satisfacción del usuario, evaluar la satisfacción general de los usuarios con los chatbots y determinar cómo interactúan los usuarios con los chatbots, destacando la interacción entre los clientes y los chatbots ha generado un creciente interés debido al impacto de la inteligencia artificial en la percepción y experiencia del usuario, los chatbots pueden generar tanto sentimientos positivos como negativos en los clientes, y estos efectos son influenciados por varios factores, debido a que los chatbots han evolucionado desde sistemas simples hasta implementaciones más avanzadas de inteligencia artificial, Los chatbots se utilizan en una variedad de ámbitos, incluyendo servicios al cliente, marketing, entretenimiento y recopilación de datos. Adoptando un enfoque descriptivo y multivariable para explorar asociaciones y correlaciones, la población objetivo abarca un total de 2.892.914 individuos, comprendidos entre 25 y 45 años. El tamaño óptimo de la muestra se calculó en 385 participantes.	spa
dc.description.degreelevel	Pregrado	spa
dc.description.degreename	Mercadeo y Publicidad	spa
dc.description.program	Mercadeo y Publicidad	spa
dc.description.tableofcontents	Tabla de Contenido Introducción Planteamiento del Problema Formulación del Problema Objetivos de Investigación Justificación Marco Teórico Diseño Metodológico Resultados Conclusiones Recomendaciones Referencias Bibliográficas	spa
dc.format.extent	51 p.	spa
dc.format.mimetype	application/pdf	spa
dc.identifier.uri	https://repositorio.ecci.edu.co/handle/001/3763
dc.language.iso	spa	spa
dc.publisher	Universidad ECCI	spa
dc.publisher.faculty	Facultad de Ciencias Económicas y Administrativas	spa
dc.publisher.place	Colombia	spa
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dc.rights	Derechos Reservados - Universidad ECCI, 2023	spa
dc.rights.accessrights	info:eu-repo/semantics/openAccess	spa
dc.rights.coar	http://purl.org/coar/access_right/c_abf2	spa
dc.subject.proposal	Chatbots	spa
dc.subject.proposal	Atención al cliente	spa
dc.subject.proposal	Percepción de usuarios	spa
dc.subject.proposal	Atención en línea	spa
dc.title	La percepción de los usuarios sobre la interacción con Chatbots y su impacto en la satisfacción	spa
dc.type	Trabajo de grado - Pregrado	spa
dc.type.coar	http://purl.org/coar/resource_type/c_7a1f	spa
dc.type.coarversion	http://purl.org/coar/version/c_970fb48d4fbd8a85	spa
dc.type.content	Text	spa
dc.type.driver	info:eu-repo/semantics/bachelorThesis	spa
dc.type.redcol	https://purl.org/redcol/resource_type/TP	spa
dc.type.version	info:eu-repo/semantics/updatedVersion	spa
dspace.entity.type	Publication
oaire.awardtitle	La Percepción de los Usuarios sobre la Interacción con Chatbots y su Impacto en la Satisfacción	spa