| dc.contributor.advisor | Salazar Arévalo, Sandra Liliana | |
| dc.contributor.author | Cervera Dueñas, Nicolás | |
| dc.contributor.author | Valderrama Barreto, Circe Katherine | |
| dc.date.accessioned | 2021-09-21T20:10:34Z | |
| dc.date.available | 2021-09-21T20:10:34Z | |
| dc.date.issued | 2017 | |
| dc.identifier.uri | https://repositorio.ecci.edu.co/handle/001/1565 | |
| dc.description.abstract | This paper explores the feasibility of internationalizing a product from a Colombian company to the U.S. market. The study is developed through the documentary research which provides a general understanding of the current situation on the food market at national and international level. In recent years, the number of exports has gradually increased due to commercial agreements between countries, supporting the internal economy to grow and changing the country's image in the world where Colombia is well-recognized because of its high quality agricultural products. At the same time, it is analyzed two internationalization methods whereby the enterprise could guide to start this process in a foreign market taking into account marketing strategies in order to implement and develop it successfully. | eng |
| dc.description.tableofcontents | Abstract
Table of contents
Introduction
Objectives
General Objective
Specific Objectives:
General statement
Question
Background
Referential Framework
United States Market Analysis
Australia Market Analysis
Canada Market Analysis
United Kingdom Market Analysis
Theoretical Framework
Internationalization
Marketing proposal
Business Plan
Plan Proposal
International SWOT Analysis
The main product imported by U.S
Similar products:
Distribution channels
Economic Analysis
GDP
Growth rate
Consumption rates
Per capita income
Natural resources
Workforce
Inflation
Product demand
Prices (similar products)
Alliances (economic-trade)
Trade policies
Colombian investments in U.S.A.
Marketing
Marketing strategies
About the product composition
The advertising
Customer Satisfaction
Creation of value
Funds and investments
Relationship Marketing
Advantages and Disadvantages
The product itself
Alliances
Commercialization
Projections
Conclusions
References | eng |
| dc.format.extent | 36 p. | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | eng | spa |
| dc.publisher | Universidad ECCI | spa |
| dc.rights | Derechos Reservados - Universidad ECCI, 2017 | spa |
| dc.title | Marketing plan design proposal of fruit pulp from Colombia to the us market for the company Fast Fruit Ltda. Pulpa de fruta | eng |
| dc.type | Trabajo de grado - Pregrado | spa |
| dc.publisher.place | Colombia | spa |
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| dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
| dc.subject.proposal | Mercado | spa |
| dc.subject.proposal | Exportación | spa |
| dc.subject.proposal | Economía | spa |
| dc.subject.proposal | Market | eng |
| dc.subject.proposal | Export | eng |
| dc.subject.proposal | Economy | eng |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
| dc.type.content | Text | spa |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
| dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
| dc.type.version | info:eu-repo/semantics/updatedVersion | spa |
| dc.description.degreelevel | Pregrado | spa |
| dc.description.degreename | Profesional en Lenguas Modernas | spa |
| dc.description.program | Lenguas Modernas | spa |
| dc.publisher.faculty | Facultad de Ciencias Jurídicas, Sociales y Humanas | spa |
| dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 | spa |
| dc.rights.coar | http://purl.org/coar/access_right/c_abf2 | spa |
