Publicación:

Diseño de un Modelo Predictivo de Fuga de Clientes Utilizando Algoritmos Machine Learning

Resumen

The companies providing mobile telecommunications services contribute to the economic development of the country, as they are necessary to maintain the flow of information between various channels and services. Now in Colombia there are several national and international companies that provide mobile services and the high penetration of this market has generated that they train in competition for users. This means that companies have the great challenge of maintaining the satisfaction and loyalty of their users. In order to achieve user loyalty, it is necessary to understand and understand the behavior of users before they request portability or flight to another company, in order to anticipate this behavior, the analysis and modeling will be developed in this work through Machine Learning techniques and the choice of that best suits user behaviors.