Examinando por Materia "Culture"

Mostrando 1 - 19 de 19

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Advantages and disadvantages of (not) mastering the English language culture in iconshock business
(Universidad ECCI, 2016) Mendez León, Ana Milena; Vargas Gonzáles, Jorge Yezid
This research describes the disadvantages that represent not having a good command and the advantages of having a good command of English language in a graphic design company. We could identify language skills, communication tools and the most relevant cultural aspects necessary while doing business abroad; such as understanding changes of rules and standards use in other countries, the negotiation barriers using a second language and the best ways of communication worldwide as Email or video conferencing.
Acceso abierto
Analysis of cultural influence and context in the translation of literary texts
(Universidad ECCI, 2017) Bermúdez Balcero, Erika Lissett; Duarte Román, Juliana Carolina; Lara Moya, Francy Lorena; García Ardila, Alexis
The aim of this work is to identify the cultural aspects that are involved in the translation process and identify the techniques used by translators beyond the theory in the translation of literary texts, take to account the culture and context elements that are behind the environment of the writers. Besides, this writing includes, apart from theories, the ideas of Modern Languages Students and the experience from a professional translator that allows to understand the real field of interpreting texts from a source language to a target language. Firstly, it exposes the objective of the research, and it is supported by results with other similar works and, of course, with theories from significant authors. Secondly, through a questionnaire, an interview and some observation forms, important conclusions about translation techniques, culture and context are found and they are described in a useful way, in order to understand the importance to know the techniques classification, the culture, the context, and grammatical and semantical knowledge when a translation is about to start.
Acceso abierto
The Arab/Muslim culture victim of western world; internal perceptions vs. external perceptions and the intercultural consequences of stereotyping.
(Universidad ECCI, 2016) Gamba Monguí, Diana Marcela; Moreno Santana, Lorena Alejandra; Gonzáles Chaparro, Katherin Lisseth; Guzmán Arias, Ana María
The text provides a comprehensive literature review regarding the main cultural stereotypes related to the Arab/ Muslim culture, and how these stereotypes affect the intercultural relations. Bearing in mind that these stereotypes appear in the text across aspects like: the role and life of the Muslim woman, the Yihad as a concept involves in terms of religion and terrorism, the attacks of 9/11, the representation of Hollywood of Arab/Muslims and the terrorist group ISIS. Once mentioned the stereotypes that affect the Arab/Muslim culture, the text tries to defend and debate the negative arguments around Arab world, taking into account the external perception (point of view of Occident) and the perception internal (interview realized to a practicing person of the Islam); showing that the lack of information and the exaggeration from the mass media, make that others believe in Arab/Muslim culture as an example of fanaticism and terrorism.
Acceso abierto
Children’s health under five years age inside the Wayuu community according to their culture
(Universidad ECCI, 2016) Bahamón Molina, Ingrid Viviana; Betancourt Jiménez, Mónica Andrea; Cárdenas Granados, Elkin Steven; Guzmán Arias, Ana María
The current paper addresses the issue of child malnutrition that affects de Wayuu community located in the north part of Colombia. The analysis here exposed, is focused on a specific population group: the early childhood, it means newborns to 5 years old children. This research starts with a light review of some cultural aspects from the Wayuu community that will help the person who analyzes this issue to understand from the indigenous vision that is the one that has fought this situation from the beginning. Then, this paper continues with a deep look into the actions that are being taken to face and resolve this national concern situation and the development and consequences of these ideas. The studies done reflected a high rate of malnourishment in the children. These range from, diarrhea, parasitic, severe infections of the digestive and respiratory system, among some other diseases. On the other hand, some research articles show how corruption has slowed down some efforts to help the Wayuu community. The Wayuu children’s malnutrition issue is a topic that reflects some of the darkest spots in Colombian society.
Acceso abierto
Colombian indigenous culture affected by the government inclusion policies
(Universidad ECCI, 2016) Borrero Ortiz, Andrés Mauricio; Mateus Calvo, Julieth Angélica; Guzmán Arias, Ana María
The present literature review has as a main object to identify and analyze the alteration caused by the Colombian government inclusion policies over the indigenous culture of the country, based on historical events concerning about the American discovery and conquest, as well as the colonization of the Colombian indigenous population. The purpose of this research is to expose the different losses or changes that these communities have suffered, creating a social inquiry regarding the treatment that our indigenous cultures are receiving, and how this is degrading the autochthonous Colombian culture.
Acceso abierto
Communicational and cultural competence in translation of the students of 6th semester in ECCI
(Universidad ECCI, 2017) Álvarez Espitia, Ingrid Magaly; Guzmán Torres, Luis Guillermo; Barbosa Pérez, Cindy
The translation is a field that has been studied and considered for a lot of scholars and linguists, wanting to stand out not only the importance of translating successfully a message to another dialect or language, but also showing the methods, techniques and effective ways of creating a translation from its beginning to its end, which is the moment when the recipient obtains the translated message. One of the competences that are important in the translation context, are the communicational and cultural competence, because in the translation, the meaning of the culture is too difficult to understand, therefore, the communicational and cultural competence must take part in this process to guarantee the effectiveness of the translation. The word “culture” has different meanings depending on the context in which is used. For that reason, is significant to define culture, according to Schwartz, S. H. (1992) ‘Culture consists of the derivatives of experience, more or less organized, learned or created by the individuals of a population, including those images or encodements and their interpretations (meanings) transmitted from past generations, from contemporaries, or formed by individuals themselves.’ Another definition of culture is “Language, as a part of the cultural core, is at the heart of culture. What people do with language – narrative, poetry, songs, plays, etc – are soft expressions of a culture; they are faces of culture
Acceso abierto
Comunicación Organizacional Externa Maloka S. A.
(2018) Claro Julio, Gian Carlos; Pérez López, Yaneth Rocío
Este proyecto de grado presenta la caracterización de los planteamientos sobre la Cultura, el Clima y la Comunicación Organizacional como aspectos determinantes dentro de la organización empresarial, en este caso se estudia la compañía Maloka S. A., teniendo como objetivo principal observar las características relevantes de la Comunicación Organizacional externa de la compañía; con el fin de comprender procesos eficaces relacionados con innovación, creatividad y nuevas estrategias dentro de la organización.
Acceso abierto
Contributions of students of the modern language program to the group of protection to the tourism and national heritage Mebog
(Universidad ECCI, 2017) Cabezas Tenorio, Darge; Páez Avendaño, Leidy Johanna; García Ardila, Alexis
According to the nature of the National Police and taking as a basis the right to enjoyment of free time through tourism in secure environments, the General Law of Tourism "Law 300 of 1996", creates the Tourist Police, within the Directorate of Specialized Services of the National Police. Hierarchically the Tourist Police depends on the National Police and administratively depends on the Ministry of Commerce, Industry and Tourism. In this sense, Decree No. 4222 of November 23, 2006 "By which the structure of the Ministry of National Defense is partially modified" establishes in article 9 the functions of the Directorate of Protection and Special Services, giving it competence to guide and establish the necessary guidelines for the fulfillment of protection services for people, for the environment and natural resources, for children and adolescents, for tourists and for the archaeological, cultural and religious heritage of the nation.
Acceso abierto
Countries protect the own language before an intercultural world
(Universidad ECCI, 2016) Murcia Santamaría, Luis Ángel; Pimentel León, Fabian Leonardo; Vargas González, Jorge Yezid
The globalization is one the greatest topics nowadays when speaking about coexistence, but although this evolutionary process just look for generate progress around the world, some societies prefer to keep their knowledge and legacy zealously because of stereotypes against other cultures. The result of this attitude in face on the world-evolution is a delay in the inter-communal recognition process, sometimes the exclusion of important data that is lost. A prior ambition for societies should be to get great intercultural competences; in other words, skills to ease the communication with people from other places, but this are not taken into account. This literature review made a structured discussion of authors with their different concepts about: culture, interculturality, intercultural competences and stereotypes; with these definitions the text produced its own interpretation of the same topics.
Acceso abierto
¿Cuál es el proceso de adaptación de un estudiante de lenguas modernas durante una experiencia de intercambio cultural y educativo?
(Universidad ECCI, 2014) Alba Sandoval, Martha Rocío; Hernández Morales, Olga Camila
Son diversos los motivos por los cuales un estudiante decide realizar un intercambio educativo y cultural, como aprender un segundo idioma, conocer otras culturas, mejorar su nivel educacional o realizar labores de voluntariado. Durante esta experiencia el estudiante debe enfrentar diversas situaciones desconocidas y totalmente diferentes a las que está familiarizado. Para lograr entender cómo un estudiante de Lenguas Modernas es capaz de adaptarse a una nueva cultura durante su experiencia de intercambio cultural y educativo, se deben abordar temas relacionados con la cultura, las prácticas culturales que se presentan tanto en el país de llegada como en el país de origen del estudiante, el manejo del idioma y el choque cultural al que se debe enfrentar, además de las relaciones interculturales que desarrolle, las cuales permitirán determinar la interacción que puede experimentar durante su intercambio, tanto a nivel cultural, social como también en la forma en la que logra comunicarse con la nueva cultura.
Acceso abierto
The curse of being a woman in India
(Universidad ECCI, 2016) García Heredia, Diana Marcela; Ramírez Bermeo, Santiago; Reyes Ruíz, Gloria Tatiana; Guzmán Arias, Ana María
This Literature review states the reality of women from India in the different social aspects such as, education, family, politics, religion, and work. This document will also provide relevant references from articles, books, magazines and web pages. This research expect to understand Indian culture concerning women, referencing some authors, in order to avoid stereotypes, having a general idea about how Indian society treats women in the overall contexts. At the end of the literature review, the reader will be able to analyze conclusions and settle its own judgments.
Acceso abierto
Importance of values within the intercultural communicative competence (ICC)
(Universidad ECCI, 2016) Muñoz Dugid, Efraín Andrés; Vargas González, Jorge Yezid
This document analyses and studies the relation between the importance of ethical values and the application of them, by referring to them as essential elements into the cultural diversity, and also taking into account that within intercultural communicative competence exist several skills. Therefore, the purpose of this work is to show how values affects the cultural exchange in different sociocultural issues. It is relevant to mention some basics concepts as a culture, interculturality and stereotypes to make sense through the whole text. The main topic and the related ideas will be based on referenced studies from several authors to support the bigger concepts and link the theories to those concepts, then showing the importance to introduce, manage and apply the values through interculturality.
Acceso abierto
L'universite et l'entrepreneuriat. Une idee productive
(Universidad ECCI, 2017) Rodríguez Niño, Joycelen Dayana; Barbosa Gómez, Olga Lucía
La loi 1014 de 2006 visant à promouvoir la culture de l'esprit d'entreprise favorise l'esprit d'entreprise qui, en Colombie, est d'une importance vitale pour le développement local et régional du pays, cela fait que l'éducation à l'école et à l'université forme les étudiants entrepreneurs. Rendre les gens plus compétitifs au travail et aux entreprises, ainsi que des professionnels hautement qualifiés qui répondent aux différents défis dans différents domaines sociaux, ce qui réduira les taux de chômage et de pauvreté du pays. C'est pourquoi la politique de l'entrepreneuriat en Colombie présente comme acteur responsable la politique publique; elle établir cinq objectifs stratégiques: faciliter l'ouverture formelle de l'activité commerciale; promouvoir l'accès au financement pour les entrepreneurs et les entreprises récemment céées, ainsi que la coordination interinstitutionnelle pour la promotion de l'esprit d'entreprise en Colombie; promouvoir l'industrie du soutien «non financier», depuis la conceptualisation d'une initiative commerciale jusqu'à son démarrage et la promotion d'idées productives intégrant la science, la technologie et l'innovation.
Acceso abierto
Needs of fashion and tourism companies from Medellín concerning the hiring of bilingual and multilingual personnel that support their internationalization processes
(2023) Acevedo Grisales, Laura; Urrea Botero, Anderson; Villa Duque, Andrea; Heredia Borja, Anyela
It is essential to take into account that to successfully achieve internationalization, companies have to face and overcome some barriers, one of those is the language barrier; for that reason, they hire professionals that have command of foreign languages to help the companies to establish themselves in international territories. The companies from Medellín are not external to the multiple benefits that internationalization can bring to them and to the city’s development since the city has been gradually working on the consolidation of its international relations as a local development engine, leaving behind the economic standard based on the industry in order to enter into the commercial services (Cortés, 2015). Due to that, some universities created language programs with the objective to train professionals that have proficiency in different languages, for example the ECCI University created the Modern Languages program as a response to the needs for internationalization that the companies in the city have. This research aims to identify the needs of fashion and tourism companies in Medellín regarding the hiring of bilingual and multilingual personnel that supports their internationalization processes. Through semi-structured interviews and data collection from 10 fashion and 10 tourism companies, the study delves into the needs of these two clusters, seeking to understand the role that a modern languages professional could play in the internationalization process in fashion and tourism companies, in order to know if the study plan offered by the ECCI University for the Modern Languages program really meets the companies’ needs for internationalization.
Acceso abierto
La relevancia del idioma y cultura extranjera en los negocios
(Universidad ECCI, 2013) Bautista Barrios, Claudia Janneth; Murillo Barrera, Nataly; Badillo Carrillo, Héctor Fabián
El presente trabajo investigativo muestra la importancia del idioma inglés y la cultura extranjera para los negocios de acuerdo a un grupo de funcionarios de la empresa Kaeser Compresores de Colombia, empresa importadora y exportadora de compresores y sus partes, la cual tiene constante contacto no solo con su casa matriz en Alemania, también tiene contacto con otros países como Estados Unidos, Ecuador, Perú y Venezuela. En la primera parte se encontrará el porqué del desarrollo de este estudio, plasmado en la introducción, planteamiento del problema de investigación y la justificación. En la segunda parte el marco teórico referencia la teoría que se adoptó para este estudio del psicólogo estadounidense John Broadus Watson el conductismo, definiendo la teoría y los términos usados en el trabajo investigativo. En la tercera parte se mostrará al lector el diseño metodológico de la investigación en donde se muestra el tipo de investigación, el método de la investigación, lugar en donde se realizó el estudio, número y descripción de los participantes entrevistados y encuestados, instrumentos de recolección y proceso del análisis de los resultados. En la cuarta parte se encontrará el análisis de los datos y por último las conclusiones y recomendaciones correspondientes de la investigación.
Acceso abierto
Technological breakthroughs impact within the cultural communicative process in regard to social media
(Universidad ECCI, 2016) Bernal Lozano, Oscar Alberto; Velásquez Rivas, Leonardo Andrés; Vargas González, Jorge Yezid
Technological advances represent a fundamental change in the new millennium; besides, these advances has generated a great development in everything that daily works inside the world. One key change is based on the way people communicate by using technology tools; the increasingly common use puts the communication model in constant changing starting to separate each variable as a unit. At the same time intercultural, interaction and adaptation play an important role in the communication process by the use of technological advances; consequently these factors lead to increased effectiveness in measuring the success of communication.
Acceso abierto
Tissage Pub, making knitting between cultures.
(Universidad ECCI, 2017) Baez Gómez, Sindy Katherinne; Silva Daza, Luisa Fernanda; Muñoz Rojas, María Virginia del Consuelo
Tissage-pub not only offers a place, but also gives wonderful intercultural experiences combined with wide of plates, desserts and typical drinks of countries like Colombia, France, Germany, England and Italy; besides moments of interaction and recreation, having the opportunity to share and to experience the culture of the above mentioned countries means knowledge expressed through forums, activities and talking, etc. In such a way that each consumer comes to feel that is within each country, traveling, living or meeting. Likewise achieving students, teachers, citizens, and interested foreigners in interacting can communicate to practice and strengthen their language and cultural skills by the interaction of five different languages, (English, Spanish, German, Italian and French)
Acceso abierto
Traducción audiovisual: análisis del lenguaje tabú y sexual en la serie de Netflix “Big Mouth”
(Universidad Ecci, 2021) Montoya Galvis, Angie Ximena; Silva Sánchez, Karen Tatiana; Varón, Robinson
La traducción audiovisual y el doblaje se han constituido en actividades de alta relevancia al permitir al usuario acceder y disfrutar de contenidos multimedia. De esta manera se puede acceder a contenidos creados originalmente en un idioma diferente a la lengua materna. En las últimas décadas y con las plataformas de streaming en auge (Netflix, Prime Video, HBO, Claro video, entre otras) esta técnica se ha venido desarrollando cada vez más y ha variado durante los años, es por esto que el objetivo del presente análisis es investigar a fondo la traducción audiovisual y cómo es utilizada para realizar la subtitulación y doblaje de contenidos explícitos como el lenguaje tabú y sexual; dentro la teoría se estudiará la traducción audiovisual y el doblaje como subdisciplina de la traducción en cuanto al lenguaje tabú, que es aquel que tiene ciertas restricciones ya que puede considerarse inapropiado socialmente, esto también incluye el lenguaje sexual. Así mismo, se realizará un paralelo histórico acerca de la traducción audiovisual y el doblaje con el fin de mostrar cómo se ha incrementado este fenómeno y su importancia en la sociedad actual.
Acceso abierto
Un voyage entre les mots et la culture : Analyse d‟un corpus pour identifier les variations culturelles et linguistiques du vocabulaire du français de France et de l‟espagnol de Colombie dans le domaine du tourisme
(Universidad ECCI, 2017) Córdoba Vargas, Marisela; Gallardo Moncada, Yibel Alejandra; Martínez Montaña, July Andrea; Martínez Segura, Leidy Tatiana; Serrano Carranza, Olga Rocío
Le présent document est une analyse descriptive des différences linguistiques et culturelles de type anthropologique de la terminologie touristique, qui ont été obtenues par l'analyse d'un corpus comparable de la langue française de France et dans l‟espagnol de Colombie qui recueille textes écrits disponibles en ligne dans les deux langues afin de contribuer à la construction d'un dictionnaire culturel français - espagnol. La méthodologie utilisée dans la recherche était l'analyse de corpus, grâce à l‟analyse des fréquences, des concordances et des collocations, l‟étude comparative des échantillons de langue écrite en français et en espagnol a été possible, ce qui a permis de sélectionner et d‟examiner des variations linguistiques et culturelles d'un groupe de mots liés aux domaines du logement, du transport et des vacances.