Publicación: Business plan- bilingue theme bar
dc.contributor.advisor | Barbosa Gómez, Olga Lucía | |
dc.contributor.author | Cárdenas Casas, Angélica Paola | |
dc.contributor.author | Ibañez Ospina, Elizabeth | |
dc.contributor.author | Martínez Castañeda, Luisa Fernanda | |
dc.date.accessioned | 2021-09-20T20:41:09Z | |
dc.date.available | 2021-09-20T20:41:09Z | |
dc.date.issued | 2017 | |
dc.description.abstract | This business plan is made with the purpose of presenting it to potential investors in business rounds and/or venture capital funds proposed by the Government within its national development plan. A business oportunity regarding the creation of a theme bar in Bogota that encourages bilingualism is considered is this document. Said idea arises in the formation process of the Modern Languages major as ECCI University students. There is a law in Colombia, the 1014 2006, the Promotion of a Culture of Entrepreneurship ,that seeks to encourage the development of innovative business ideas that motivate the creation of companies to sustain the economy, from educational establishments. Entrepreneurship is a way of thinking, reasoning, and acting focused on opportunities, outlined with a global vision and carried out through a balanced leadership and the management of a calculated risk which result is the creation of value that benefits the company, the economy and society. | eng |
dc.description.degreelevel | Pregrado | spa |
dc.description.degreename | Profesional en Lenguas Modernas | spa |
dc.description.program | Lenguas Modernas | spa |
dc.description.tableofcontents | Introduction Chapter 1: Precedents Chapter 2: The development of the bars in The US The implementation of Bars in Colombia The emergence of the Bars in Bogota Problem Statement Chapter 3: Business Idea Chapter 4: Economic object Location Organizational Structure Objectives Chapter 5: General objective Specific objectives Mission Vision Corporative Image The Brand Logo Slogan Technical Study Chapter 6: Facilities Administrative Installation Production Plant Legal Framework Chapter 7: Normativity for the implementation of bars in Bogota Rules of Functioning Rules of Local Functioning Sayco and Acinpro Local regulations of Chapinero Fiscal responsibility – Taxes Social Responsibility Marketing Study Chapter 8: Indirect competition Direct competition Variables Instrument of data collection Data Analysis Analysis Matrix SWOT Matrix SWOT Matrix of analysis Otton Bar SAS SWOT Matrix of analysis direct competition La Villa Marketing Strategy Market Segmentation Financial Analysis Chapter 9: Table of Assets Payroll Expenses Table General Expenses Chart Cost Table Investment Table Balance point | eng |
dc.format.extent | 81 p. | spa |
dc.format.mimetype | application/pdf | spa |
dc.identifier.uri | https://repositorio.ecci.edu.co/handle/001/1562 | |
dc.language.iso | eng | spa |
dc.publisher | Universidad ECCI | spa |
dc.publisher.faculty | Facultad de Ciencias Jurídicas, Sociales y Humanas | spa |
dc.publisher.place | Colombia | spa |
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dc.relation.references | Ley 1014, January 26th , De Fomento a la Cultura del Emprendimiento. Diario Oficial No. 46.164, Bogota, Colombia, 2006, Janury 27th. Recovered from http://www.secretariasenado.gov.co/senado/basedoc/ley_1014_2006.html | spa |
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dc.relation.references | Kotler, P., Bloom, P. y Hayes. T. (2004). El Marketing de Servicios Profesionales. Barcelona. Paidós. | spa |
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dc.relation.references | DANE. (2015, December 15th) Muestra Trimestral de Servicios de Bogota-MTSB III trimestre de 2016. [Ver Boletin Técnico]. Recovered from https://www.dane.gov.co/files/investigaciones/boletines/mtsb/bp_MTSB_III2016.pdf | spa |
dc.relation.references | CreceNegocios. (2015, July 7th) El análisis de la competencia. Recovered from https://www.crecenegocios.com/el-analisis-de-la-competencia/ | spa |
dc.relation.references | Andrea Trujillo Vidaña. (2016, July 2nd) Competencia directa e indirecta. Recovered from https://es.slideshare.net/Andreatruv/competencia-directa-e-indirecta | spa |
dc.relation.references | Enrique Amoroch C.(2009, March 8th) Concepto y Matrices de Análisis Estratégico. Recovered from https://es.slideshare.net/jcfdezmxestra/conceptos-y-matrices-de-anlisis-estratgico | spa |
dc.relation.references | Secretaría Disttital de Cultura, Recreacion y Deportes. (2008, November) Localidad de Chapinero. [Ver Ficha Técnica]. Recovered from http://www.culturarecreacionydeporte.gov.co/observatorio/documentos/localidades/chapinero.pdf | spa |
dc.rights | Derechos Reservados - Universidad ECCI, 2017 | spa |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
dc.rights.coar | http://purl.org/coar/access_right/c_abf2 | spa |
dc.subject.proposal | Negocios | spa |
dc.subject.proposal | Bilingüismo | spa |
dc.subject.proposal | Incentivar | spa |
dc.subject.proposal | Business | eng |
dc.subject.proposal | Bilingualism | eng |
dc.subject.proposal | Encourage | eng |
dc.title | Business plan- bilingue theme bar | eng |
dc.type | Trabajo de grado - Pregrado | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 | spa |
dc.type.content | Text | spa |
dc.type.driver | info:eu-repo/semantics/bachelorThesis | spa |
dc.type.redcol | https://purl.org/redcol/resource_type/TP | spa |
dc.type.version | info:eu-repo/semantics/updatedVersion | spa |
dspace.entity.type | Publication |
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