Needs of fashion and tourism companies from Medellín concerning the hiring of bilingual and multilingual personnel that support their internationalization processes

Acevedo Grisales, Laura; Urrea Botero, Anderson; Villa Duque, Andrea

Publicación:
Needs of fashion and tourism companies from Medellín concerning the hiring of bilingual and multilingual personnel that support their internationalization processes

dc.contributor.advisor	Heredia Borja, Anyela
dc.contributor.author	Acevedo Grisales, Laura
dc.contributor.author	Urrea Botero, Anderson
dc.contributor.author	Villa Duque, Andrea
dc.date.accessioned	2023-07-12T12:53:30Z
dc.date.available	2023-07-12T12:53:30Z
dc.date.issued	2023
dc.description.abstract	It is essential to take into account that to successfully achieve internationalization, companies have to face and overcome some barriers, one of those is the language barrier; for that reason, they hire professionals that have command of foreign languages to help the companies to establish themselves in international territories. The companies from Medellín are not external to the multiple benefits that internationalization can bring to them and to the city’s development since the city has been gradually working on the consolidation of its international relations as a local development engine, leaving behind the economic standard based on the industry in order to enter into the commercial services (Cortés, 2015). Due to that, some universities created language programs with the objective to train professionals that have proficiency in different languages, for example the ECCI University created the Modern Languages program as a response to the needs for internationalization that the companies in the city have. This research aims to identify the needs of fashion and tourism companies in Medellín regarding the hiring of bilingual and multilingual personnel that supports their internationalization processes. Through semi-structured interviews and data collection from 10 fashion and 10 tourism companies, the study delves into the needs of these two clusters, seeking to understand the role that a modern languages professional could play in the internationalization process in fashion and tourism companies, in order to know if the study plan offered by the ECCI University for the Modern Languages program really meets the companies’ needs for internationalization.	eng
dc.description.degreelevel	Pregrado	spa
dc.description.degreename	Profesional en Lenguas Modernas	spa
dc.description.program	Lenguas Modernas	spa
dc.description.tableofcontents	Abstract Introduction Problem statement Justification Research question Research objectives General objective Specific objectives Theoretical Framework Globalization Internationalization processes Interculturality, culture and languages Modern languages Fashion and tourism clusters State of the art Internationalization benefits Culture and languages Language programs in Medellín Modern languages professional employability Study plan of Modern Languages Program from the ECCI University Methodological framework Sample Population Instrument Research phases Phase 1 Literature review Phase 2 Sample selection Phase 3 Interview Phase 4 Analysis Interview’s questions Analysis of fashion companies Analysis of tourism companies In-depth analysis of both fashion and tourism clusters Comparison between the companies’ needs for internationalization and the Modern Languages study plan from the ECCI University Limitations Conclusions Recommendations References Annexes Annex 1. Semi-structured interview Annex 2. Informed consent	eng
dc.format.extent	83 p.	spa
dc.format.mimetype	application/pdf	spa
dc.identifier.uri	https://repositorio.ecci.edu.co/handle/001/3477
dc.language.iso	eng	spa
dc.publisher.faculty	Facultad de Ciencias Jurídicas, Sociales y Humanas	spa
dc.publisher.place	Medellín	spa
dc.relation.references	Altimira, R. and Muñoz, X, (2007). El turismo como motor de crecimiento económico [Tourism as a driving force for economic growth]. Dialnet. https://dialnet.unirioja.es/servlet/articulo?codigo=2267966	spa
dc.relation.references	Alzate, K., Ariza, E., Lara, J., & Pico, I. (2021). Realidad laboral de los egresados de Lenguas Modernas de la Universidad Ean [Labor reality of the graduates of Modern Languages of the Ean University]. Universidad EAN. http://hdl.handle.net/10882/10852	spa
dc.relation.references	Arismendi, F. (2016). La competencia plurilingüe y pluricultural en la formación de futuros docentes de lenguas extranjeras en una universidad pública en Colombia [Multilingual and multicultural competence in the training of future foreign languages teachers in a public university in Colombia]. Scielo.http://www.scielo.org.co/pdf/folios/n44/n44a07.pd	spa
dc.relation.references	Ballesteros, S., and Vasquez, V. (2019). El impacto de las plataformas digitales en las estrategias de mercadeo de las empresas de servicios en Colombia pertenecientes a la industria hotelera y de turismo [The impact of digital platforms on the marketing strategies of service companies in Colombia belonging to the hotel and tourism industry]. Colegio de Estudios Superiores de Administración, CESA. https://repository.cesa.edu.co/bitstream/handle/10726/2224/ADM2019- 27477.pdf?sequence=6&isAllowed=y	spa
dc.relation.references	Banco de la República (Banrep). (2006). La globalización económica [The economic globalization]. Banco de la República. https://www.banrep.gov.co/sites/default/files/publicaciones/archivos/guia4_la_globalizacion.pdf	spa
dc.relation.references	Baralo, M. (2015). El valor del idioma como recurso turístico, económico y cultural [The language's value as a tourist, economic and cultural resource]. Universidad del Salvador. Vol. 34, Núm. 5. https://p3.usal.edu.ar/index.php/signos/article/view/3345/4171	spa
dc.relation.references	Brannen, M., Piekkari, R. & Tietze, S. (2014) The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance. J Int Bus Stud 45, 495–507 (2014).https://doi.org/10.1057/jibs.2014.24	spa
dc.relation.references	Becerra, G., Guzmán, A., Rodríguez, D., & Trujillo, M. (2006). Perspectivas teóricas sobre internacionalización de empresas [Theoretical perspectives on the internationalization of companies]. Universidad del Rosario. Recuperado de https://repository.urosario.edu.co/handle/10336/1211	spa
dc.relation.references	Beltran, L., Molina, S., & Yaguara, L. (2022).What is the disposition of flower exporting companies in the department of Antioquia in relation to the hiring of professionals in modern languages? Universidad ECCI. https://repositorio.ecci.edu.co/handle/001/3195	spa
dc.relation.references	Cambridge Dictionary. (n.d). Modern languages. In dictionary.cambridge.org. Retrieved from https://dictionary.cambridge.org/dictionary/english/modern-languages	spa
dc.relation.references	Canning, J. (2009) A skill or a discipline? An examination of employability and the study of modern foreign languages. Journal of Employability and the Humanities, 3. https://eprints.soton.ac.uk/50392/	spa
dc.relation.references	Caro, K., Mejía., A.,Muñoz C., & González L. (2013). El negocio de la moda como alternativa laboral para los estudiantes de lenguas modernas de la ECCI. Universidad ECCI. https://repositorio.ecci.edu.co/handle/001/2151	spa
dc.relation.references	Cerón, L., Franco, G., & Prieto, R. (2010). Análisis de los contenidos y la perspectiva profesional para las lenguas modernas dentro del contexto empresarial colombiano con miras a la integración con el mercado internacional. Universidad EAN [Libro, Universidad EAN]. https://doi.org/10.21158/9789588153896	spa
dc.relation.references	Cerón, L., Franco, G., Prieto, R., & Mendoza, E. (2013). La comunicación y el profesional de lenguas modernas en las empresas colombianas. Universidad EAN, Vol.2-No.1. https://journal.universidadean.edu.co/index.php/revistai/article/view/648	spa
dc.relation.references	Cortés, O. (2015). La internacionalización de Antioquia en el marco institucional. Dialnet, Vol. 22, No. 39. Retrieved from https://dialnet.unirioja.es/servlet/articulo?codigo=5294740	spa
dc.relation.references	Čuić, A., Kapeš, J., And Kraljić, V. (2021). Importance of soft skills and communication skills in tourism: viewpoint from tourists and future tourism employees. Researchgate. https://www.researchgate.net/publication/358456400_IMPORTANCE_OF_SOFT_SKILLS_AND_COMMUNICATION_SKILLS_IN_TOURISM_VIEWPOINT_FROM_TOURISTS_AND_FUTURE_TOURISM_EMPLOYEES	spa
dc.relation.references	Fanjul, E. (2022). Principales barreras a la internacionalización de la empresa. Escuela de Comercio Exterior. http://www.iberglobal.com/files/2021/Barreras_internacionalizacion_B.pdf	spa
dc.relation.references	Kohl, K. (2018). Modern (Foreign) Languages: time to rename? Oxford News Blog. https://www.ox.ac.uk/news/arts-blog/modern-foreign-languages-time-rename	spa
dc.relation.references	Knight, J. (2003). Updated Definition of Internationalization. International Higher Education, (33). https://doi.org/10.6017/ihe.2003.33.7391	spa
dc.relation.references	Ly, A., Esperança, J., and Davcik, N. S. (2018). What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity. Journal of Business Research, 88, 111–122. https://doi.org/10.1016/j.jbusres.2018.03.007	spa
dc.relation.references	Maldonado, K. (2007). La interculturalidad de los negocios internacionales. Recuperado de https://www.urosario.edu.co/urosario_files/bf/bf5df123-190e-4ff8-b3df-d19bc097ebca.pdf	spa
dc.relation.references	Martinaj, F. (2020). Foreign Languages: The Key Factor in Employability. Management (18544223), 15(3), 161–178. https://doi.org/10.26493/1854-4	spa
dc.relation.references	McKelvie , C & Pappas, S. (2022). What is culture? Live Science https://www.livescience.com/21478-what-is-culture-definition-of-culture.html	spa
dc.relation.references	Nayef, R.F., and Stoudmann, G. (2006). Definitions of globalization: A Comprehensive Overview and a Proposed Definition. Studocu. https://www.studocu.com/en-gb/document/university-of-dundee/international-relations/definitions-of-globalization-a-comprehensive-overview-and-a-proposed-definition/1566906	spa
dc.relation.references	Observatorio Vasco de la Cultura. (2018). Internacionalización de la cultura. Observatorio Vasco de la Cultura. https://www.euskadi.eus/contenidos/informacion/keb_argit_nazioartekotzea_2018/es_def/adjuntos/internacionalizacion_cultura_2018.pdf	spa
dc.relation.references	Pillmayer, M., and Scherle, N. (2013). The Tourism Industry and the Process of Internationalization in the Middle East: The Example of Jordan. Wiley Online Library. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7166423/	spa
dc.relation.references	Pineda Gómez, H. D. (2016). Clúster, política de internacionalización y promoción de la ciudad de Medellín. Revista En-Contexto, 5(5), 83–98. https://doi.org/10.53995/23463279.366	spa
dc.relation.references	Porter, M. (1998). Clusters and the new economics of competition. Harvard Business Review. https://www.biblioteca.fundacionicbc.edu.ar/images/d/de/Clusters_1.pdf	spa
dc.relation.references	Quirós, C. (2008). Lengua e internacionalización: el papel de la lengua en la internacionalización de las operadoras de telecomunicaciones. Universidad Complutense de Madrid. Recuperado de https://eprints.ucm.es/id/eprint/9728/	spa
dc.relation.references	Red Cluster Colombia. (n,d). Cluster Turismo de Negocios - Antioquia. Red Cluster Colombia. https://redclustercolombia.gov.co/initiatives_f/22/show-initiatives	spa
dc.relation.references	Rueda, J. (2008). Los procesos de internacionalización de la empresa: causas y estrategias que lo promueven. Cuadernos Latinoamericanos De Administración, Vol. 4 No. 7. https://masd.unbosque.edu.co/index.php/cuaderlam/article/view/1520	spa
dc.relation.references	Sánchez, D., & Claro, G. (2015). Percepciones acerca de los campos de acción de un estudiante de lenguas modernas. Universidad ECCI. https://repositorio.ecci.edu.co/handle/001/2168	spa
dc.relation.references	Sarmiento, S. (2014). Estratégias de internacionalización y globales para países en desarrollo y emergentes. Revista Dimensión Empresarial, vol. 12, núm. 1, p. 111-138.	spa
dc.relation.references	Secretaría de Desarrollo Económico. (2021). Internacionalización de Medellín atrae más inversión extranjera y proyecta la generación de nuevos empleos. Alcaldía de Medellín. https://www.medellin.gov.co/irj/portal/medellin?NavigationTarget=contenido/8820-Internacionalizacion-de-Medellin-atrae-mas-inversion-extranjera-y-proyecta-la-generacion-de-nuevos-empleos	spa
dc.relation.references	Silvara,. A, Caldas, H., Pachón K., & Zambrano, L. (2013). De acuerdo al pensum determinar la competitividad en el programa académico lenguas modernas entre, la universidad escuela administrativa de negocios (EAN) y la universidad escuela colombiana de carreras industriales (ECCI). Universidad ECCI. https://repositorio.ecci.edu.co/handle/001/2353	spa
dc.relation.references	Trujillo C. (2009). Análisis del proceso de creación y consolidación del clúster Textil/Confección, Diseño y Moda en el departamento de Antioquia. EAFIT. https://repository.eafit.edu.co/xmlui/bitstream/handle/10784/11988/CarlosFelipe_TrujilloG%C3%B3mez_2009.pdf?sequence=2&isAllowed=y	spa
dc.relation.references	Universidad ECCI. (2010). Lenguas Modernas. Universidad ECCI (Pensum vigente desde 2023 - 1). https://www.ecci.edu.co/programas/lenguas-modernas-3/	spa
dc.relation.references	Universidad ECCI. (n.d) Pensum académico de lenguas modernas. Universidad ECCI (Pensum vigente desde 2015 - 1 hasta 2022 - 2). https://www.universidadeccipregrados.co/pensum/PEN_LEN_MODERNAS.pdf	spa
dc.relation.references	Ushioda, E. (2017). The Impact of Global English on Motivation to Learn Other Languages: Toward an Ideal Multilingual Self. The Modern Language Journal, 101: 469-482. https://doi.org/10.1111/modl.12413	spa
dc.relation.references	Vidal, Ilenia. (2016). Strategies for the internationalization process of the companies: study case of Halcón Cerámicas. Universitat Jaume. http://repositori.uji.es/xmlui/handle/10234/161774	spa
dc.relation.references	Vulić, V. (2010). Multilingualism in Companies - a Precondition for Successful Entry into the Global Market. Veleučilište u Požegi. Retrieved from https://repozitorij.vup.hr/en/islandora/object/vup%3A1387	spa
dc.relation.references	Wainwright, H. (1970). Chapter 11 - Modern Languages in Industry and Commerce. En Post-O-level Studies in Modern Languages (pp. 187-195). https://doi.org/10.1016/B978-0-08-016194-5.50015-3	spa
dc.relation.references	Welch, D., and Welch, L. (2017). Coping with multilingualism: Internationalization and the evolution of language strategy. Global Strategy Journal. https://onlinelibrary.wiley.com/doi/abs/10.1002/gsj.1191	spa
dc.relation.references	World Tourism Organization (UNWTO). (s.f). Glosario de términos de turismo. World Tourism Organization. https://www.unwto.org/es/glosario-terminos-turisticos	spa
dc.rights	Derechos Reservados - Universidad ECCI, 2023	spa
dc.rights.accessrights	info:eu-repo/semantics/openAccess	spa
dc.rights.coar	http://purl.org/coar/access_right/c_abf2	spa
dc.subject.proposal	Internationalization	eng
dc.subject.proposal	Globalization	eng
dc.subject.proposal	Culture	eng
dc.subject.proposal	Fashion cluster	eng
dc.subject.proposal	Tourism cluster	eng
dc.subject.proposal	Modern languages	eng
dc.subject.proposal	Professional profile	eng
dc.title	Needs of fashion and tourism companies from Medellín concerning the hiring of bilingual and multilingual personnel that support their internationalization processes	eng
dc.type	Trabajo de grado - Pregrado	spa
dc.type.coar	http://purl.org/coar/resource_type/c_7a1f	spa
dc.type.coarversion	http://purl.org/coar/version/c_970fb48d4fbd8a85	spa
dc.type.content	Text	spa
dc.type.driver	info:eu-repo/semantics/bachelorThesis	spa
dc.type.redcol	https://purl.org/redcol/resource_type/WP	spa
dc.type.version	info:eu-repo/semantics/updatedVersion	spa
dspace.entity.type	Publication