Marketing plan design proposal of fruit pulp from Colombia to the us market for the company Fast Fruit Ltda. Pulpa de fruta

Cervera Dueñas, Nicolás; Valderrama Barreto, Circe Katherine

Publicación:
Marketing plan design proposal of fruit pulp from Colombia to the us market for the company Fast Fruit Ltda. Pulpa de fruta

dc.contributor.advisor	Salazar Arévalo, Sandra Liliana
dc.contributor.author	Cervera Dueñas, Nicolás
dc.contributor.author	Valderrama Barreto, Circe Katherine
dc.date.accessioned	2021-09-21T20:10:34Z
dc.date.available	2021-09-21T20:10:34Z
dc.date.issued	2017
dc.description.abstract	This paper explores the feasibility of internationalizing a product from a Colombian company to the U.S. market. The study is developed through the documentary research which provides a general understanding of the current situation on the food market at national and international level. In recent years, the number of exports has gradually increased due to commercial agreements between countries, supporting the internal economy to grow and changing the country's image in the world where Colombia is well-recognized because of its high quality agricultural products. At the same time, it is analyzed two internationalization methods whereby the enterprise could guide to start this process in a foreign market taking into account marketing strategies in order to implement and develop it successfully.	eng
dc.description.degreelevel	Pregrado	spa
dc.description.degreename	Profesional en Lenguas Modernas	spa
dc.description.program	Lenguas Modernas	spa
dc.description.tableofcontents	Abstract Table of contents Introduction Objectives General Objective Specific Objectives: General statement Question Background Referential Framework United States Market Analysis Australia Market Analysis Canada Market Analysis United Kingdom Market Analysis Theoretical Framework Internationalization Marketing proposal Business Plan Plan Proposal International SWOT Analysis The main product imported by U.S Similar products: Distribution channels Economic Analysis GDP Growth rate Consumption rates Per capita income Natural resources Workforce Inflation Product demand Prices (similar products) Alliances (economic-trade) Trade policies Colombian investments in U.S.A. Marketing Marketing strategies About the product composition The advertising Customer Satisfaction Creation of value Funds and investments Relationship Marketing Advantages and Disadvantages The product itself Alliances Commercialization Projections Conclusions References	eng
dc.format.extent	36 p.	spa
dc.format.mimetype	application/pdf	spa
dc.identifier.uri	https://repositorio.ecci.edu.co/handle/001/1565
dc.language.iso	eng	spa
dc.publisher	Universidad ECCI	spa
dc.publisher.faculty	Facultad de Ciencias Jurídicas, Sociales y Humanas	spa
dc.publisher.place	Colombia	spa
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dc.rights	Derechos Reservados - Universidad ECCI, 2017	spa
dc.rights.accessrights	info:eu-repo/semantics/openAccess	spa
dc.rights.coar	http://purl.org/coar/access_right/c_abf2	spa
dc.subject.proposal	Mercado	spa
dc.subject.proposal	Exportación	spa
dc.subject.proposal	Economía	spa
dc.subject.proposal	Market	eng
dc.subject.proposal	Export	eng
dc.subject.proposal	Economy	eng
dc.title	Marketing plan design proposal of fruit pulp from Colombia to the us market for the company Fast Fruit Ltda. Pulpa de fruta	eng
dc.type	Trabajo de grado - Pregrado	spa
dc.type.coar	http://purl.org/coar/resource_type/c_7a1f	spa
dc.type.coarversion	http://purl.org/coar/version/c_970fb48d4fbd8a85	spa
dc.type.content	Text	spa
dc.type.driver	info:eu-repo/semantics/bachelorThesis	spa
dc.type.redcol	https://purl.org/redcol/resource_type/TP	spa
dc.type.version	info:eu-repo/semantics/updatedVersion	spa
dspace.entity.type	Publication