Publicación:

Marketing plan design proposal of fruit pulp from Colombia to the us market for the company Fast Fruit Ltda. Pulpa de fruta

Resumen en inglés

This paper explores the feasibility of internationalizing a product from a Colombian company to the U.S. market. The study is developed through the documentary research which provides a general understanding of the current situation on the food market at national and international level. In recent years, the number of exports has gradually increased due to commercial agreements between countries, supporting the internal economy to grow and changing the country's image in the world where Colombia is well-recognized because of its high quality agricultural products. At the same time, it is analyzed two internationalization methods whereby the enterprise could guide to start this process in a foreign market taking into account marketing strategies in order to implement and develop it successfully.