Market research to determine the viability of the online christian bookstore “The wisdom door”

Macías Díaz, Brigitte Marcela; Avilés Piza, Mónica Johanna; Cárdenas López, Vivian Julieth

Publicación:
Market research to determine the viability of the online christian bookstore “The wisdom door”

dc.contributor.advisor	Vargas Gonzáles, Jorge Yezid
dc.contributor.author	Macías Díaz, Brigitte Marcela
dc.contributor.author	Avilés Piza, Mónica Johanna
dc.contributor.author	Cárdenas López, Vivian Julieth
dc.date.accessioned	2021-11-22T17:00:42Z
dc.date.available	2021-11-22T17:00:42Z
dc.date.issued	2015
dc.description.abstract	This market research investigated the viability to create an online Christian bookstore with English contents for the Christian community in Colombia. Our main purposes were to determine the feasibility of creating this bookshop that we called The Wisdom Door and to identify the possible contents that the Christian believers would like to find in English. Based on a qualitative-exploratory research, we applied as instruments for the data collection, 100 surveys and two focus group with 36 people of the Christian community at the church Manantial de Vida in Bogota to response the research questions. Through the data analysis were established four categories with some subdivisions with the participants’ opinions that revealed that there is a high interest in the Christian believers for the bookstore proposed and we found that The Wisdom Door must to take into account a variety of contents divided in sections, material and topics, to satisfy all the desires and expectations that the potential customers have with the online Christian bookshop in English.	eng
dc.description.degreelevel	Pregrado	spa
dc.description.degreename	Profesional en Lenguas Modernas	spa
dc.description.program	Lenguas Modernas	spa
dc.description.tableofcontents	Chapter 1 Introduction 1.1 Statement of the problem 1.2 Research Questions 1.3 Justification 1.4 Research Objective 1.4.1 Overall objectives 1.4.2 Specific objectives Chapter 2 Theoretical Framework 2.1 Viability of an enterprise7 2.2 Online Christian Bookstore 2.3 Information and Communications Technology (ICT) 2.4 State Of Art 2.4.1 Foreign Christian bookstores 2.4.2 National Bookshops 2.4.3 General Bookstores Analysis Chapter 3 Legal Framework 3.1 Import Guide (Process) 3.2 Steps to Import Goods to Colombia 3.3 INCOTERMS (International Commerce Terms) 3.3.1 Main obligations for the exporter 3.3.2 Main obligations for the importer Chapter 4 Research Design 4.1 Type of Study 4.2 Data collection instruments and procedures 4.3 Research Context and Participants Chapter 5 Data Analysis 5.1 Surveys and Focus Groups procedures 5.1.1 Interest in reading Christian contents in English 5.1.2 The importance of English Christian contents 5.1.3 English contents desired by the Christian community 5.1.4 Significant Findings through the Research Chapter 6 Conclusions Chapter 7 Recommendations for Further Research List of References	eng
dc.format.extent	85 p.	spa
dc.format.mimetype	application/pdf	spa
dc.identifier.uri	https://repositorio.ecci.edu.co/handle/001/2127
dc.language.iso	eng	spa
dc.publisher	Universidad ECCI	spa
dc.publisher.faculty	Facultad de Ciencias Jurídicas, Sociales y Humanas	spa
dc.publisher.place	Colombia	spa
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dc.rights	Derechos Reservados - Universidad ECCI, 2015	spa
dc.rights.accessrights	info:eu-repo/semantics/openAccess	spa
dc.rights.coar	http://purl.org/coar/access_right/c_abf2	spa
dc.subject.proposal	Viabilidad	spa
dc.subject.proposal	Librería	spa
dc.subject.proposal	Contenidos	spa
dc.subject.proposal	Viability	eng
dc.subject.proposal	Bookstore	eng
dc.subject.proposal	Contents	eng
dc.title	Market research to determine the viability of the online christian bookstore “The wisdom door”	eng
dc.type	Trabajo de grado - Pregrado	spa
dc.type.coar	http://purl.org/coar/resource_type/c_7a1f	spa
dc.type.coarversion	http://purl.org/coar/version/c_970fb48d4fbd8a85	spa
dc.type.content	Text	spa
dc.type.driver	info:eu-repo/semantics/bachelorThesis	spa
dc.type.redcol	https://purl.org/redcol/resource_type/TP	spa
dc.type.version	info:eu-repo/semantics/updatedVersion	spa
dspace.entity.type	Publication