Research report of the analysis on enterprises simulators MC Donalds and Ceme

Hernández Morales, Olga Camila | 2015

This research report wants to analyze two different tycoons (Mc Donald’s and CEME), trying to identify if they cover the 4 most important areas of the enterprise (management, marketing, finances and human resources) also, look for the strengths and weaknesses they have as business simulators. For testing them, a group of 4 graduated Colombian students of business administration were chosen to play with both tycoons and then they help to solve a questionnaire answering about different features of the tycoons. In order to analyze the games, a matrix was created for a detailed analysis and to observe the specific characteristics of each one of the.