dc.contributor.advisor | Chávez Monsalve, Andrés Felipe | |
dc.contributor.author | Luna Giraldo, Miranda | |
dc.date.accessioned | 2022-04-06T16:20:22Z | |
dc.date.available | 2022-04-06T16:20:22Z | |
dc.date.issued | 2022-04-05 | |
dc.identifier.uri | https://repositorio.ecci.edu.co/handle/001/2683 | |
dc.description.abstract | La pandemia del COVID-19 representó un gran reto para diferentes organizaciones sin ánimo de lucro que realizaban sus actividades de manera presencial. Reportes previos demuestran que varias organizaciones debieron reducir la cantidad de talento humano que realizaba las actividades, así como el presupuesto utilizado. La mayoría de reportes y artículos creados ante esta situación se enfocaban principalmente en cómo recuperar fondos durante la pandemia. Sin embargo, el componente humano es igual de importante para el funcionamiento correcto de una organización sin ánimo de lucro. Esta pasantía se concentró en realizar una estrategia de engagement para los voluntarios y aliados de una organización sin ánimo de lucro a través de diferentes estrategias de marketing digital y la creación de un programa de embajadores. Como resultado, se logró mantener la interacción de los voluntarios activa durante los últimos meses del año 2021, así como tener un mayor engagement por medio de e-mail marketing mayor que el promedio esperado para las organizaciones sin ánimo de lucro. | spa |
dc.description.abstract | The COVID-19 pandemic represented a great challenge for different non-profit organizations that carried out their activities in person. Previous reports show that several organizations had to reduce the amount of human talent that carried out the activities, as well as the budget used. Most of the reports and articles created in this situation focused mainly on how to recover funds during the pandemic. However, the human component is just as important to the proper functioning of a non-profit organization. This internship focused on making an engagement strategy for volunteers and partners of a non-profit organization through different digital marketing strategies and the creation of an Ambassador Program. As a result, it was possible to maintain an active volunteer engagement during the last months of 2021, as well as to have an engagement through e-mail marketing higher than the average expected for non-profit organizations. | eng |
dc.description.tableofcontents | Table of Contents
List of Figures 3
Glossary 4
Introduction 4
Chapter 1: The Organization 5
Company history 5
Description of the organization 5
Legal constitution 5
Mission 5
Vision 6
Location 6
Organizational structure 7
General Assembly 7
Accountant 7
CEO 7
HR Manager 8
Literacy+ Leader 8
GLOT Mentoring Leader 8
Interpreting Services 8
Marketing Team 8
Chapter 2: The Internship 9
Problem identification 9
Internship objective 10
Specific Objectives 10
Role and duties of the intern 10
Internship timeline 10
INTERNSHIP REPORT 2
By the end of September 11
By the end of October 11
By the end of November 11
By the end of December 11
By the end of January 11
By the end of February 11
Chapter 3: Contributions to the Organization 13
Achievements 13
Objective 1 13
Objective 2 13
Objective 3 14
Limitations 15
Conclusions 16
Recommendations 17
References | spa |
dc.format.extent | 21 p. | spa |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | eng | spa |
dc.publisher | Universidad ECCI | spa |
dc.title | Intership report | spa |
dc.type | Trabajo de grado - Pregrado | spa |
dc.publisher.place | Colombia | spa |
dc.relation.references | Buitrago, L. S. (2017). El inglés en la zona rural de Colombia: aplicación del modelo Working with people, del método Content-based y de los ambientes de aprendizaje en la clase de lengua extranjera en Subia, Cundinamarca [Pontificia Universidad Javeriana]. https://repository.javeriana.edu.co/bitstream/handle/10554/35431/final%20tesis%20laura %20sofia.pdf?sequence=1 | spa |
dc.relation.references | Harris, W. What Are the Average Click and Read Rates For Email Campaigns? Campaign Monitor (blog). https://www.campaignmonitor.com/resources/knowledge-base/what-are-the-average-click -and-read-rates-for-email-campaigns | spa |
dc.relation.references | Leadership Albuquerque 2011 Ronald McDonald House Charities of New Mexico. (2011, April). Creating a Teen Board/Ambassador Program: Developing a Program that Works. Center for Non-Profit Excellence. https://www.groundworksnm.org/sites/default/files/Creating%20a%20Teen%20Board_A mbassador%20Program%20Toolkit%20CNPE.pdf | spa |
dc.relation.references | Nonprofit Finance Fund. (2012). Small Nonprofits Solving Big Problems. nonprofitfinancefund.org | spa |
dc.relation.references | Obi, I., Jimson-Miller, A., Hahn, M., & Hall, D. (2019, June, 10-11). The Ambassador Program: A Framework for Recruiting and Engaging Flexible Volunteers. RAIS. DOI: 10.5281/zenodo.3267673 | spa |
dc.relation.references | World Literacy Foundation. (2021). WLF Ambassador Program. https://worldliteracyfoundation.org/wp-content/uploads/2021/05/WLF-Ambassador-Progr am-2021_compressed.pdf | spa |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
dc.subject.proposal | Organización sin ánimo de lucro | spa |
dc.subject.proposal | Pandemia | spa |
dc.subject.proposal | Compromiso voluntario | spa |
dc.subject.proposal | Talento humano | spa |
dc.subject.proposal | Non-profit organization | eng |
dc.subject.proposal | Pandemics | eng |
dc.subject.proposal | Volunteer engagement | spa |
dc.subject.proposal | Human talent | eng |
dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | spa |
dc.type.content | Text | spa |
dc.type.driver | info:eu-repo/semantics/other | spa |
dc.type.redcol | https://purl.org/redcol/resource_type/WP | spa |
dc.type.version | info:eu-repo/semantics/updatedVersion | spa |
dc.description.degreelevel | Pregrado | spa |
dc.description.degreename | Profesional en Lenguas Modernas | spa |
dc.description.program | Lenguas Modernas | spa |
dc.publisher.faculty | Facultad de Ciencias Jurídicas, Sociales y Humanas | spa |
dc.type.coarversion | http://purl.org/coar/version/c_970fb48d4fbd8a85 | spa |
dc.rights.coar | http://purl.org/coar/access_right/c_14cb | spa |