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La percepción de los usuarios sobre la interacción con Chatbots y su impacto en la satisfacción

dc.contributor.advisorCancino Gómez, Yezid Alfonso
dc.contributor.authorBasallo Peña, Brayan Nicolás
dc.date.accessioned2023-11-29T21:10:05Z
dc.date.available2023-11-29T21:10:05Z
dc.date.issued2023
dc.identifier.urihttps://repositorio.ecci.edu.co/handle/001/3763
dc.description.abstractEste estudio se centra en la percepción y experiencia de los usuarios con los chatbots en el servicio al cliente en Colombia, los objetivos específicos incluyen identificar las creencias de los usuarios sobre la interacción con los chatbots, establecer una relación entre la experiencia del usuario y la satisfacción del usuario, evaluar la satisfacción general de los usuarios con los chatbots y determinar cómo interactúan los usuarios con los chatbots, destacando la interacción entre los clientes y los chatbots ha generado un creciente interés debido al impacto de la inteligencia artificial en la percepción y experiencia del usuario, los chatbots pueden generar tanto sentimientos positivos como negativos en los clientes, y estos efectos son influenciados por varios factores, debido a que los chatbots han evolucionado desde sistemas simples hasta implementaciones más avanzadas de inteligencia artificial, Los chatbots se utilizan en una variedad de ámbitos, incluyendo servicios al cliente, marketing, entretenimiento y recopilación de datos. Adoptando un enfoque descriptivo y multivariable para explorar asociaciones y correlaciones, la población objetivo abarca un total de 2.892.914 individuos, comprendidos entre 25 y 45 años. El tamaño óptimo de la muestra se calculó en 385 participantes.spa
dc.description.tableofcontentsTabla de Contenido Introducción Planteamiento del Problema Formulación del Problema Objetivos de Investigación Justificación Marco Teórico Diseño Metodológico Resultados Conclusiones Recomendaciones Referencias Bibliográficasspa
dc.format.extent51 p.spa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.publisherUniversidad ECCIspa
dc.rightsDerechos Reservados - Universidad ECCI, 2023spa
dc.titleLa percepción de los usuarios sobre la interacción con Chatbots y su impacto en la satisfacciónspa
dc.typeTrabajo de grado - Pregradospa
dc.publisher.placeColombiaspa
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dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.subject.proposalChatbotsspa
dc.subject.proposalAtención al clientespa
dc.subject.proposalPercepción de usuariosspa
dc.subject.proposalAtención en líneaspa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1fspa
dc.type.contentTextspa
dc.type.driverinfo:eu-repo/semantics/bachelorThesisspa
dc.type.redcolhttps://purl.org/redcol/resource_type/TPspa
dc.type.versioninfo:eu-repo/semantics/updatedVersionspa
dc.description.degreelevelPregradospa
dc.description.degreenameMercadeo y Publicidadspa
dc.description.programMercadeo y Publicidadspa
dc.publisher.facultyFacultad de Ciencias Económicas y Administrativasspa
dc.type.coarversionhttp://purl.org/coar/version/c_970fb48d4fbd8a85spa
oaire.awardtitleLa Percepción de los Usuarios sobre la Interacción con Chatbots y su Impacto en la Satisfacciónspa
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2spa


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