The purpose of this research proposal is to design and develop necessary and pertinent strategies aimed at sensitizing the community of the La Inmaculada Educational Institution of the Municipality of Olaya Herrera, regarding tree planting, rational use, conservation, social and environmental responsibility in the proper management of the ecosystem. To achieve this, there is an inductive, direct and indirect research methodology, through experimentation, comparison and generalization, for which the survey is used as a research tool for parents, teachers and students, and thus carry out a diagnosis of knowledge about reforestation, the practice of planting trees and trees, and participation in reforestation activities. The results obtained showed that there is little awareness of the effects of not reforesting green areas, not making good use of natural resources, not being part of the region's biodiversity conservation, and that Despite the existence of green areas and land where it can be planted, it is not. Therefore, the conclusion is reached of the imminent need for rapid action on green areas of the Educational Institution La Inmaculada, to raise awareness among students about the conservation and care of the environment and the importance of plants to improve the quality of life of humanity, being also important in the intellectual and cognitive development of students