Bilingualism in the hotel sector of Bogota

Abstract

The tourism is an activity that human beings practice to know different countries and cultures; with the time, the tourism has become in one of the most lucrative business for all nations due to the profit that it generates. This industry is handled basically by the hotel sector which takes charge of the accommodation of people, whether for tourism or business purposes. Being a sector that generates a high profit index, there is a high demand of hotels that offer different services to compete with the others. The number of international tourists have increased in the last years as a result of the different economic and cultural changes that the country lives at present, the free trade agreement (TLC, Available on October 30, 2008), the inclusion of several multinationals as Art Hotels & Condominiums (Belgium), a luxury hotel chain, and Intercontinental Hotels Group (United Kingdom) a hotel chain in charge of hotels in Colombia as Holiday Inn, Waya Guajira and Bog 87 and by strategies as Colombia es Pasión and Colombia es Realismo Mágico.